Has hundreds of millions of dollars been defeated by ebay?

Three years ago, as the world's leading E-commerce, ebay completed the acquisition of ebay, thus becoming China's c2c "the first person." Unexpectedly, only three years later, things have changed dramatically---a few days ago, "ebay ebay" announced in Shanghai, its own Chinese online auction business as a trading chip, and Tom to establish a new joint venture. Ebay spent more than three years in the "ebay ebay" investment in the hundreds of millions of dollar water drift, this really means that ebay's ambitious China "c2c Raiders" failed to end it?

January 1 officially operating ebay "green leaves"

It is reported that Tom will inject 20 million U.S. dollars into the new joint venture, and 51% of the shares to obtain the new company's holding position, and ebay's injection amount of 40 million U.S. dollars, but the corresponding shares are only 49%. In addition, the CEO of the new company was Wang Reilei by Tom's CEO, and ebay's name was erased from the new company named "Tom ebay".

On the start-up time of the new company, the results of Tom and ebay's deliberations were January 1, 2007. However, the original "ebay ebay" will remain in a short period of time, and "normal operation." According to the agreement between the two sides, "Tom ebay" and "ebay ebay" handover will have a 6-month transition period. During this time period, "ebay ebay" users can still "sell" on the original platform. By July 2007, the new platform to complete the technology translation began to be enabled. By then, "ebay ebay" will be closed, the original user will be "invited" to move, while "Tom ebay," The new domain name is officially in force.

As for the "rules of the game" made by "Tom ebay", there are indications that Tom will try to explore a "more effective" pattern of partitioning by helping sellers increase their sales. Tom hopes to build on the new company's profit model within 3-6 months. If proven to work well, it will be followed by progressive promotion.

Elephants end up with ants "tripping" EBay, Taobao to the enemy for friends

There is no doubt that the eday germination of the transfer "Eday ebay" is the original intention, that is, "ebay ebay" slot cake performance. China's ebay ebay has struggled to lose money as ebay's 28th-largest market for global development.

At the beginning of the birth, "ebay ebay" is China's c2c market is a well-deserved "boss", when Taobao is only a baby in swaddling, and was dismissive of ebay. But in a few short years, the ebay elephant has been "tripped" by the ant Taobao.

The data show that Taobao actually surpassed ebay ebay in 2005, regardless of the number of registrations, the number of items on the line or the volume of transactions, thanks to the community effect of the free banner and IM model. In the first quarter of 2005, the amount traded on the Taobao platform reached 1.02 billion yuan, while the "ebay ebay" platform was trading at $100 million trillion.

And dramatically, on the day that "Tom ebay" was founded, Alibaba announced that it would discuss "cooperation" with ebay in the first half of 2007 as Taobao's parent company.

ebay One stone three birds

"Buy a firecracker for someone else"-this is the intuitive impression most people have on ebay and Tom's deal. On the face of it, ebay is not only paying money, but it is no longer dominant in the new company, a stark contrast to ebay's Shuoyibuer in ebay's ebay era. However, the fact is, perhaps one of the details is overlooked, that ebay does not sell "ebay ebay" International auction business to Tom---"To lose money," some commentators commented on ebay's "small gestures."

The fact that, as the world's largest c2c website, ebay has absolute resources and technical advantages in Cross-border transactions, which is not available to domestic rivals, can be said to be "ebay ebay," the "high-quality assets".

It's not hard to see that Tom spends a penny getting not all of ebay ebay, but only the "mess" in "ebay ebay". Through the deal, ebay has dumped a "big burden" that has made it light. And if the "Tom ebay" Business is good, ebay can also get the corresponding dividends. In addition, because of policy reasons, as an important product of ebay, PayPal (PayPal} Although in the world with 80 million users, but has been unable to obtain a "license" in the Chinese market, which directly affect the development of ebay's cross-border business in China. However, because of Tom's strategic partner with the "linkage advantage" of the Chinese UnionPay and China Mobile background, ebay is likely to tap into China's mobile-payment sector, thereby opening up a new "profit growth point". One stone three birds, ebay's wishful thinking is clear.

Written in the last

Today's "Tom ebay" is a strictly Chinese-dominated web site, in view of this, many strategies, thinking, business style will be more close to local users, "ebay ebay" era with the overseas baton turned embarrassing situation will no longer exist. And because to cope with the challenges of new opponents, Taobao will be vim into new battles, perhaps free for three years, no matter how, before the death of the Chinese c2c will become active. There is reason to believe that the 2007 Chinese online auction market will smoke, Chinese netizens will also be more attracted to this way of shopping experience. C2C Auction, maybe 2007 is the real start.