High value hot word of the keyword makes the first latent value word excavation

Hello everyone, I am the Phantom of the Rain. I have given you a lot of keyword selection skills, but most of the basic skills for SEO, rarely consider the value of keywords. A website to do SEO, plainly is to do network marketing, do network marketing purpose is to carry out E-commerce, and the ultimate goal of E-commerce is to transform into benefits, then the value of the key words is very important. Today I would like to introduce you to the selection of High-value keywords. For the key words we companies and companies most want to get accurate flow, because the flow of directional traffic even if the search is less, but also for our site brings no small value, this point in the long tail keyword can be particularly reflected. In front of whether some webmaster friends or some other friends of the keyword mining methods are a lot, but for the value of the keyword mining is not much, today I mainly from this aspect to tell you some of my views.

1, the key value of the direct implementation and potential transformation

The value of a keyword refers to its economic value, whether this keyword is embodied in the immediate realization of the value, or its potential value, are very good. Can be realized immediately, on the conversion of the key words are mostly some popular keywords, such as I now optimize a website's main keyword is "Beijing Kelon air-conditioning Repair" "Kelon air-conditioning Maintenance", then when the user's home air-conditioning failure problem will generally search these two keywords, directly to find our company, This value can be directly expressed, but also our key to catch the key words, because the value of these keywords is the largest relative to. And the potential value is that the keyword search volume is still not small, but may need two times transformation, for example "air conditioner does not refrigeration" the word search quantity is bigger than "Beijing Kelon air Conditioner Maintenance" This word search quantity to be many, if I can put this word to do homepage First, then its latent value is infinite, Of course, not all of the search "air conditioning does not cool" the word users will choose to repair, so the conversion will be a small part of the loss.

　2, high value keyword is hot word to do the first

Do not know what the hot words are adopted to optimize the strategy, simple step-by-step, or aimless blind collision, in fact, for hot words we have to embody the value of the word must have to contend for the first heart, not to say that in order to demonstrate their strength and charm, in fact, in order to achieve more value. A keyword search, if you search for a hot keyword, you can not find, the key word for you is not value, but negative value, it is worth attention to a thing. Hot word we have to reflect its greatest value to do first, do first you will know the value of the word is how big, you will more and more spend more time and energy to put in. Before I have many such examples, originally a website keyword competition is still very big, hard to do the home page, there are words in the top 5, there are words in 5-10, but with the customer exchange, the customer said nothing business, which makes me feel very strange, later research found that the keyword day search is not too big, And we all know that Baidu index is a bit false high, ranked in the top three, or ranked in the top five after some of the site's main keyword flow is basically not much, plus a low conversion rate on the less, so we put the site keyword to do the first imperative.

　　3, high value keyword is to grasp the potential value

A lot of webmaster friends said long tail keyword is in the main key words on the basis of expansion in fact, this is a very one-sided statement, because there are a lot of industry some keywords are very few, just a very small area, we need to do is the mining industry and these main keywords are not relevant, but there are great value of the keyword, For example, I talked about the "air conditioning not refrigeration" This keyword and "Beijing kelon air-conditioning Maintenance" These main words are irrelevant, but the summer time daily search volume is huge, its potential value is unlimited. We need to find such a keyword to explore the potential value.

Well, for the high value of the key words of some ideas I introduced here, if you have any good ideas for keywords can also communicate with me. My qq:843745641.

This article by the Xu Zi Rain, Beijing Shuai Kang gas stove Repair (http://www.shkwx.com) network series published, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!