How can a blog have business value?

Today, when I searched for my paper, I accidentally found a article entitled "the difficulty of providing business value for blog networks ".Article(Posted on
2005
World of communications). The author puts forward his own views on the business prospects of Boke.

The author explains from three aspects that it is difficult for boknet to create commercial value.

First, the author mentions "credibility". The original Article is as follows:

"At present, the development direction of boke.com is towards an influential media party.
The development of public opinion is expected to be influenced by a large number of blogs.
Then, through a large number of users and the impact on Internet users
Or conduct other services based on the number of users.
The basic form of a blog determines that there are many blogs on the blog, and
Many people only have an I D account and require these blogs to have social networks.
It is impossible to have a sense of responsibility and news ethics. In addition
It cannot be managed and restricted by blogs. Currently, the largest blog website in China
The number of users has reached 0 thousand, and all the staff of the website
But 2 0 0, such a proportion, needless to say, management, even daily review
Posts cannot be reviewed, and management and constraints are one in the blog world.
This means that credibility will never be built up ."

At first glance, it seems that the point of view is very convincing, but for a person who knows something about the blog, this point of view can be said to be full of loopholes. At present, the embodiment of the Business Value of boknet is indeed as mentioned by the author-only advertisements and other businesses that rely on a large number of users. However, the "sense of responsibility and news morality" mentioned by the author is not the case. First, the blog is a place where freedom of speech is made, it does not just publish news, publish comments that are good for it, as other mainstream media do, or exist as a zombie. Although some blogs are constantly swearing and swearing, they are also very excited, just like those of Bai Ye and Han recently. The author puts forward this point of view and can only explain one thing: the author's idea of the news media is still very "traditional"-they only need to see the news and do not want to express their own views, or let the masses see their views. For the current bloggers, it is not enough to look at it. It is important to express your own or your own views.
Another point is that the author compares 200 million users with management teams, which shows that the blog management capability is weak. This point of view can only prove the author's lack of understanding of the "blog" technology. A blog is dominated by user participation and needs to be managed by the user. It is not a forum that requires review for every post.

Secondly, the author also mentioned "Copyright"
"The lack of management in the blog network will also cause a lot of infringement.
Behavior. For example, if a blog is in its own B L O G
According to the current situation, the man's articles are well-handled, and boket cannot
It can be managed. However
Commercial websites, such a situation must be infringement. For example, Harry Potter 6
Publishing, the blog can immediately post the electronic version to its own B L O G
In, maybe his idea is just like, just let more people join him
Share, But it infringes on the rights and interests of the copyright owner. This problem
It may be a knot that is hard to solve ."

Blog posts, posts, and resources cannot be controlled by the blog. If the author wants to review every post, what else does the blog do, simply put a BBS. You must know that a blog is not the only technology on the Internet. It is only responsible for considering how users can express their views based on their own needs. As for how to prevent users from publishing pirated or unhealthy content, then we can use other technologies to solve the problem. The copyright issue cannot be solved by the Internet itself, and the blog itself is attached to the Internet. The author cannot pin such a large raspberry on the blog. Although the blog website cannot control the posts posted by users, the blog website can still control the dissemination speed of unhealthy posts by using technologies such as classification and tags, on the homepage of the blog garden, you can speed up the dissemination of posts.

Finally, the author mentions "management ". Needless to say, the author's own understanding of blog technology is biased, so it is meaningless to talk about blog management.