How can enterprises Sitzow and improve the competitiveness of enterprises?

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Now the competition between enterprises is more and more big, enterprises want to survive, want to develop in order to improve the competitiveness of enterprises, to build the competitive advantage of enterprises in the increasingly fierce competition in the development, from the following four aspects of how to raise the competitiveness of enterprises.

Competitive Advantage, competitiveness by more and more enterprises are concerned about, recognized. The competitive advantage of the enterprise is mainly manifested in the ability to win the users and compete for the market, and to form a unique marketing management system around the users and the market. The competition of the enterprise not only manifests as the competition between the domestic enterprises, but also shows the competition between the international enterprises, especially China has entered the WTO, it is inevitable to compete with foreign enterprises, while Chinese enterprises are also internationalized, and the international standards are destined to have a strong market competitive advantage.
1, a product world
we can often see an enterprise on a product, in the market continues to operate for many years. This is beneficial to enterprises to obtain a long-term customer base and brand building, but for the long-term development of enterprises is unfavorable, at least in the market is a great risk, once there are more powerful companies to launch more competitive products,
for the enterprise may be a fatal blow, Some businesses may be down and even bankrupt, as is already the case with economically developed cities along the coast.
2, no complete national marketing team
An enterprise may often be a few people or ten or twenty people to manage the national market, which is not engaged in raw material trading enterprises is really too little. Even if the national marketing team, but in the organization and personnel arrangements are not reasonable, or in some marketing management is lacking, often is the will of leaders, rarely based on the characteristics of the market and the resources of enterprises to make planning construction. Such enterprises will generally have been sold or agents in the national market operation, which for the mass product marketing-oriented enterprises are quite dangerous.
3, mainly regional market development
a product from the development of the region and then rise to the national promotion is a large number of enterprises to operate the basic line of the market. But also do not neglect a small number of enterprises is to make a difference in the regional market, in the pharmaceutical and health care industry performance most prominent. Other such as clothing, footwear, chain of small and medium-sized enterprises are also many. There is no mistake in forming a strong regional brand, but if we neglect the operation of the national market, we will lose the advantage in the competition of the industry.
4, does not form the cost advantage of scale
It is because of small enterprises, so the scale is difficult to form the cost advantage of scale in a period of time. Because the cost can not reduce the enterprise's profit is less, the enterprise's profit is few, the enterprise's development fund must be insufficient, thus will fall into the vicious circle. Therefore, enterprises must be in marketing to achieve the advantages of large-scale sales to reduce marketing costs, enhance the competitiveness of enterprises.

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How can enterprises Sitzow and improve the competitiveness of enterprises?