Before talking about alliance optimization, let's first look at a report:
1. Public test data shows that netizens are generally satisfied with PC advertisements, which is only 48%. Compared with mobile phone advertisements (WAP/APP), the public test data shows that the average satisfaction is 56%.
2. Summary of problems of the PC network Alliance
Traffic TOP problems: layout chaos and Text Blocking
TOP issues of ad creativity: ugly, vulgar, and easily disturbing
Serving TOP problem: repeated
I. Optimization of advertising types on the first screen
Here, the main manifestation is the interference of strong materials, allowing users to feel disgusted, but instead reduce the click.
-- Use a strong-interfering advertising style (Flash) with a superior experience style such as Windows/native.
Let's look at the case and see the following figure before optimization:
After optimization, see the following figure:
Can you feel any changes from the two pictures above? It mainly interferes with the content of material-type advertisements that are easily accepted by users. But to be honest, there are too many advertisements on this page.
In this case, we need to specify a certain type of advertisement based on the page. Take the advertisement of Baidu alliance as an example and modify it as follows:
The second optimization method is to remove the sources of high interference materials, mainly for games. We can directly set Advertiser filtering.
II. Ad space layout optimization
The advertisement is "congested" (especially the first screen without text), and the user's line of sight is skipped directly, which reduces the attention to the advertisement.
-- Reduce the area (narrow or scattered) of the first-screen advertisement, so that the user can see advertisements in the area of sight.
Let's look at the case. Before optimization:
After optimization, the vertical layout of the ad block/rectangular for banners/scattered/reduced area.
There is also an image, as shown in the following figure:
