How do the banner that billions of people are looking at are designed?

Every year in the annual promotion season, venues, pages, interactive games, are in the tense design, these exquisite pages and interactive games, how to contact with users? It is necessary to connect with the user-it is banner. Some people may think that the design of resources is relatively simple, but it is not, small resources are carrying a significant mission, the design of nature is also under a great effort, then this time the double 11 how do we do? Please listen to me carefully ...

Sunrise Village: In the early design, do a rough planning, is very necessary, although there will be a lot of changes in the promotion, but, planning will help us in the general direction of error, this time, from understanding the business background and rhythm – the early-stage style of creative design-highlighting the brand to enhance recognition-the development of norms to enhance the efficiency of several aspects to do, with this framework This time the design process is still quite slippery drop! How exactly did that work?

　　First, understand the business background and rhythm

This year's double 11 to "globalization" as the theme, from the theme, explain the overall direction of the international route, the design must be high-end atmospheric grade. Not only that, but also to highlight the brand this year! Brand core elements must be throughout, so that users have a clear sense of perception, design and design to maintain a unified, transfer the same mind.

Three key words illustrate the general direction of our Brand:

Brand core elements give us a more specific graphical reference.

Understand the overall design rhythm:

　Second, the formulation of style and creativity

Why should we develop style and originality?

Because Banner is for the venue drainage, must cooperate with the venue to convey the same mind to the user, the early stage of the style and creative thinking, for the later design help a lot.

According to the changes in the theme of each period, we need to prepare a number of ideas, so as to follow the theme changes, there are a variety of options available.

Venue design:

The venue is divided into three periods according to the overall rhythm, during the campaign-the main use of the line through the brand and cat head elements, the national flag foil the theme of globalization/preheating period-mainly highlight the goods and Cat head/official period-to the golden rendering of the carnival atmosphere.

According to the above theme changes to do the style direction and creative discussion, the following is the brain explosion program:

In the preliminary discussion, the brain exploded a variety of programs, and then according to each period of the theme changes, choose the appropriate creative and style.

Next, a few examples, the momentum of the global theme, we think of globalization, there is a convergence of countries, the concept of good goods, the idea is as follows:

Product mosaic composition of the creative graphics, just in line with the concept of good goods, goods and brand the perfect combination of elements, with the color of the flag as an auxiliary element, highlighting the integration of the concept of the cat and globalization, and let the product composition or soluble in the cat head, also embodies this!

Creative Reference:

As time approaches to double 11, we need to create a tense, urgent, exciting atmosphere to revel in the theme of creativity as follows:

The combination of goods and calligraphy, creating the last-minute madness and tension, enhanced the atmosphere of the carnival. To gesture as the creative point, one of the most users this year with mobile phone shopping, hand elements have affinity, two signs as a countdown to the number of forms of expression is more novel, gestures have other meanings, such as thumbs up for the point of praise and so on. The color also echoes with the venue and looks more unified.

Creative Reference:

Of course, there are many creative and stylistic applications, here is not one to explain, from this idea, probably also can see one or two, this time we are doing a full preparation, a creative library, let us the whole design process orderly, and in the emergency situation, timely replacement of ideas, to ensure better activity effect.

　Iii. Recognition degree and difference

Why enhance the recognition, the difference?

The reason is actually very simple, double 11 period, each big electric business platform almost all do activities, how can the user recognize us in the vast sea figure? Plagiarism, imitation more let the user visual fatigue, how can it stand out?

Case:

In promoting this time of urgency and lack of design resources, it is easy to feel weak, design the same, not too many features and differences, so, to break this situation, is the next focus.

In the boundless map of the sea, can make people's eyes a bright is our pursuit of effect, and other platform design differences, but also our mission. In fact, before the design, we hope that this design can be distinguished from the past, have characteristics, have memory points. How can we let users look for our double 11? You guessed right, that's the core element of our brand-Cat head!! In order to allow users to feel strongly about the brand, we will repeat and repeat the emphasis! Just like the brain platinum ads, three times a day, will be able to impress people, the feeling of repetition is indeed magic! Yes, the pace of magic!

Analysis of Magic Keywords:

From these keywords, you can also find out some design elements and direction! and combine the core elements of the brand cat Head, a unique banner was born.

Case:

The double 11 promotion of the design, there are a few points, is different from the past, a sense of space, depicting cat-shaped elements, light texture.

Font on our use of projection, create a sense of space, so that it looks layered, cat-type elements are also obvious, in the processing of goods, no use of heavy projection, but the use of the texture of the commodity itself, not add too much special effects, thin texture, looks fresh and refined!

Repeated continuous patterns, people have the effect of dizziness, arresting eyeball, but also make the brand more prominent elements, and in the color also used a more vibrant color, enhanced visual effects. The new attempt deserved to be the king of clicks, the fighter in the template. From the data point of view, this set of banner to become the day of focal 1 clicks the highest, indeed enhance the activity effect!

From the sense of space, graphic elements, and the background of these aspects, do a formal innovation, and highly recognizable, so that people can not imitate, but also quickly seize the user's eye, is a very good try!

　Four, norms

In the great promotion period, the number of resources, such a large amount of work, only a few people's strength is not complete, with the help of external forces is inevitable, that how to communicate more efficient, lower cost, this is what we need to think about.

There are also categories of operations need to promote the activities of the venue, day and day have the focus of the design material audit workload is not small! In the face of these problems, we do think about it, the day-to-day norms are bound to do, labeling clear, reduce communication costs, and secondly, the output of the template, how to make external designers easy to extend? After thinking, We are not in the font to do unnecessary deformation, this is not lazy, but is really taking into account the practicality and extension of the template.

Of course, the font is very important, do not do any design, nor suitable, so we use the light texture, add some sense of space, so that it is easy to extend and modify, but also a sense of design, kill both.

　V. Summary

This is responsible for the resources of the experience, let me have a deeper understanding of the brand, how to design the system and how to innovate on the basis of the brand. From the rhythm of the control, adapt to the theme of change, design creative exploration style, how to cooperate with the two 11 other related design, maintain the unity of design. As well as the importance of norm-setting, what is the quality of the template, how to improve efficiency and enhance the effectiveness of activities, have accumulated a lot of experience. Hope to give you some inspiration.

Finally, review the banner of the Double 11 period: