How important is the search engine's indexing quantity to websites?

1. Keyword selection

When talking about keywords, we need to talk about the concept of a long tail theory. Simply put, it is a key word related to the core keywords. For example, in my comics network, the core keyword is "cartoon", but it is a popular word, long-term construction is required. In the short term, we need to focus on its long tail keywords: "News cartoon" "sports cartoon" "current political cartoon" "children cartoon" "humorous cartoon" and so on. Of course, in addition to closely related keywords, some popular and undesirable keywords can also be added as appropriate, such as "cartoon", "cartoon download", and "Cartoon Online, that is to say, my website is a cartoon, not an animation, but I can also enrich the website structure by adding an animation channel and animation-related keywords.

2. Keyword stacking

The so-called stacking is the optimization of keywords. Under the principle of rationalization, the number and quality of keywords on the homepage are improved. The ideal state is between 3% and 8%, there are many search tools for this keyword on the internet. You can find them.

3. Homepage description

The homepage description is very important, because this is a preview of your website before you go to the search engine tutorial. I see that the homepage descriptions of many websites are not very serious, and some even use keywords to build them, this will cause a poor user experience. Because different engines have different words in the description reference when the website weights are different, it is necessary to correct them in time.

For example, the initial description of my website

"Tiantian manhua network-a professional news manhua network in China, promotes the development of Chinese news and comics, and provides cartoon works on current affairs, politics, irony, humor, children, family, and society in all aspects. Brings together top cartoon writers in China to provide overall news and comics solutions for various media ."

Google's reference content is

"Tiantian manhua network-a professional news manhua network in China, promotes the development of Chinese news and comics, and provides cartoon works on current affairs, politics, irony, humor, children, family, and society in all aspects. Bringing together top Chinese cartoon writers ,..."

Baidu references

"Tiantian manhua network-a professional news manhua network in China, promotes the development of Chinese news and comics, and provides cartoon works on current affairs, politics, irony, humor, children, family, and society in all aspects. Bringing together top Chinese cartoon writers for various media ..."

You can see that there is a comma at the end and the content is incomplete. Here we need to change the description. Try not to include a comma at the end. For example, I changed the description

"Tiantian manhua network-a professional news manhua network in China, promotes the development of Chinese news and comics, and provides cartoon works on current affairs, politics, irony, humor, children, family, and society in all aspects. Brings together top Chinese cartoon writers. Every day comics provides a complete solution for all kinds of media ."

In this way, when the engine captures a snapshot next time, it will make your homepage description more beautiful.

How important is Baidu's number of entries?

We all know that Baidu's indexing quantity is about of Google's, so many webmasters mainly look at Baidu's indexing quantity when exchanging links, but here I want to talk about my point of view.

On the main station of my Cartoon Network, Baidu has only indexed the homepage (many sub-stations with other independent second-level domain names, such as my download sub-stations and navigation sub-stations .), Google basically collects all of them. My original page has more than 1000 pages, and the update will be included.

However, for the same keyword, Baidu ranks far higher than Google. For example, I made the keyword "News Cartoon", and I got to the sixth page a few days ago, even higher than the news cartoon channels of some portal networks. But Google has been hovering around 50-60. Other keywords have the same effect.

It is inevitable that some small and medium-sized websites are too keen on the number of indexed items and ignore the optimization of the homepage. Is it necessary? Even if your users access your website through the content page, will they finish reading the article, return to your homepage, and then watch other channels and content? Unless you are working on a large portal station with a wealth of associated information, but if you are a webmaster who only relies on collection and pseudo-originality to operate the tutorial, it is really better to promote your homepage.