How is a successful business plan made?

It is often said that a Business Plan is the "stepping stone" of entrepreneurial financing ". As an essential document for the financing of many entrepreneurial enterprises, its role is like the prospectus of pre-listed companies. It is a statement and analysis of financing companies or projects, A text file that allows potential investors to fully understand and preliminarily investigate investment objects. In recent years, entrepreneurial financing procedures have become increasingly standardized. As an official document for investment companies to approve projects, business plans have become a "compulsory course" for more and more entrepreneurs ".
As a standard document, a business plan has a similar architecture. However, some business plans can quickly capture the eyes of investors, while some plans can only end with the mission of entering the "Recycle bin. Objectively speaking, the quality of the project is the most critical and core reason. However, a perfect and professional expression is equally important, the logic of "wine is not afraid of Alley depth" is not applicable in the highly competitive modern business operation. A successful business plan covers the vast amount of information potential investors need to know about financing projects, and focuses on key points of interest to investors. Such a business plan can greatly reduce the workload of investors before entering the due diligence, so that both parties can quickly enter the substantive operation of the later stage.
Investors focus on different financing projects due to different project nature and different stages. Generally, the market, product, management team, risks, and project value of the project are the key points of the investor's review project.
In the next article, I will give a targeted description of the key points necessary to improve the business plan and the problems that entrepreneurs often encounter in business plan writing:
Execution summary
This part is the first part for investors to read. It is the final part of business plan Writing. It is the concentration of the essence of the entire business plan and aims to attract investors' interest, desire to further explore project details. The execution abstract is usually 2-3 pages in length. The content strives to be refined and powerful, focusing on the company's investment highlights, especially the competitors. In general, net cash inflows, a wide range of customer bases, opportunities for rapid market growth, and teams with rich backgrounds are all highlights that may interest investors.
Introduction to products and services
This section describes the performance, technical characteristics, typical customers, and profitability of the company's existing products and services, as well as the future product R & D plan. The most common problem we have encountered in many business plans is that the introduction of products and technologies is too professional and uncommon and takes too much space. In most cases, the author of the business plan is the entrepreneur itself. Most of them are technical backgrounds and naturally proud and close to their own products and technologies, therefore, it is often in the mood of "cannot help" and "endless. On the other hand, investors are essentially merchants with high value for earnings and returns. They are mostly economic or financial backgrounds, and they are not particularly knowledgeable about technical aspects. They agree with the market's reflection on the company's products. Therefore, we suggest that you only need to clarify the company's product system in the product and service sections, and show investors the complete and sustainable development of the company's product lines, more pen and ink will be placed on the product's profitability, typical customers, comparison of similar products and other content.