How much does it cost to improve the user experience design?

When we pay attention to the user experience, we need to spend the cost to provide the content of the site or product, and most of the time people feel that the user experience is difficult to quantify. So how much is the cost of improving a user experience? This article is a detailed calculation for you.

I often hear a legend: that there is a shopping site because of the improvement of user purchase process, so that users can not register to buy, for the site to win 300 million of dollars (this version of the story seems a lot, if you have a similar experience, you can not dwell on this example). I have also recently seen this example in the "User experience-true contribution or brainwashing campaign" written by a netizen (finger). Finger thinks the site has a large number of users, so it magnifies the effect of the improvement. I share this view in part. Because there's another aspect to the matter. The huge user base and scale of the site magnify not only the effect of improved experience design, but also the cost of improving user experience design.

Don't assume that the above mentioned improvements just add one or two pages, a few buttons, a few copywriting things. The site has a large natural workflow and the departments involved are many. There are four major steps that can be made to make this improvement:

First, find the problem and know where the root of the problem is.

Second, the discovery of the problem and the relevant departments to communicate, we discuss AH, passing ah, in the attitude of the problem to get the same (that is, everyone agree or most feel that the problem to be solved)

Third, the product manager and the designer work together a variety of solutions, and finally have the boss or powerful head to decide the final plan.

Finally, the implementation of the program, development, the new improved page online. How much does this improvement cost? We can estimate the manpower cost by multiplying the salary of each worker in the project by the corresponding working time. and meeting to occupy the conference room, communication to call, water and electricity (everyone must drink saliva, communication to write report, PPT), the toilet to clean (sorry a bit far away) ....

The total cost of this improvement is certainly not small. Although I do not know the specific cost of the improvement, but some companies have to change the Site page font, estimated only the human cost of thousands of. As a result, we can find that the Web site is larger and more users, not only magnify the benefits of improving the user experience design, but also magnify the cost of improving the user experience design. In general, when we are faced with a list of issues to improve, we should consider the output and the ratio of inputs, and use this to determine the priority of improving the problem.