How do new business customers get off?
Business Novice How to pass a good customer this road, the fastest speed to win the recognition of customers and trust it?
The first step: learn to be a person, close to the customer's distance with the sales staff every day to deal with different customers, sales staff only the relationship with the customer to deal with, only the opportunity to promote your products to customers, customers can accept your products. As a novice business, the first thing is to learn to be a man, and constantly cultivate their emotional intelligence, closer to the customer's distance.
First of all, business novice to be a confident person. In their own mind there is nothing impossible, never doubt their company, never doubt the company's products, never doubt their ability, believe that they will be able to conquer the customer, the customer would definitely treat you differently. When faced with a customer at the beginning of the one or two cold or not enthusiastic attitude, business novice heart to understand: this is just a customer has not or not fully understand you before a kind of instinctive reaction, no big deal. Do not want customers one or two times cold or not enthusiastic to doubt if they can continue to do here. If there is such an idea, the result must be that the customer does not go down here.
Second, the business novice to be an active person. The sky will not drop pies, business Novice's fate in their own hands. Customers do not pick you, you can take the initiative to promote themselves, care about him and the people around him, with your sincere action to infect him and his family, such as every visit for him or his family to take a small gift, etc., the customer does not tell you the market situation, you can take the initiative to ask the customer some situation, the market real situation, You can take the initiative to go deep into the customer market, personally to understand the market situation, the customer did not tell you his basic situation, you can actively through other indirect means to understand.
Re-business novice to be a person who can endure hardship. Many customers do not recognize new graduates from school, a large part of the reason is the suspicion of business novice can not endure hardship. Novice Business If you do not have the spirit of hardship, it is impossible to obtain the recognition of customers. Because do sales, business novice relatively not too much experience, not too many networks, not too many strongholds eat, but the method is more than others visit customers longer, than others visit customers more frequently than others visit customers, that is more than others to eat more bitter. Only in this way, personal performance can be improved, personal sales ability to improve, it is possible to obtain customer recognition. then business novice to be a reliable person. Business Novice In addition to self-confidence, initiative, hardship is not enough, but also must make themselves to be a trustworthy customer. Business Novice should strictly abide by the manufacturer's professional norms and operating system, resolutely do not do anything detrimental to the interests of customers and manufacturers, public and private clear. At the same time business novice also have to have integrity, can not do things resolutely not commitment, committed to do things resolutely. Only in this way can the customer rely on you, it is possible to obtain the customer's greatest support and cooperation.
Last business novice to be a studious person. First, the business novice to develop a "more questions" habit. Novice business do not have to form "What they know, and customers do not understand anything, customers are inferior to their own" and not worthy to ask, and do not have "asked more, afraid of customers laugh at their stupidity" and afraid to ask. Second, the business novice to develop a "more listening" habit. Listening can make you smarter and more respected by each other
Step two: From a simple start, so that customers do not underestimate you many just graduated from the School of Business novice, the market, want to manage most large areas, Just want to do a lot of good sales performance. It's a good thing to have these ideas for beginners in business. Due to social experience, professional knowledge, sales skills and other factors, business novice to operate and manage a county-level market or even a larger regional market, the difficulty is very large. Business Novice just take over the business, only from the simple start, from easy to do, do some results out, do not let customers underestimate you.
1, starting from the smallest regional market unit. Business Novice start to manage the area should not be too large, each industry, each manufacturer has its own smallest regional market unit, such as FMCG minimum regional market unit may be a street, a community, feed products of the smallest regional market is a village, a village, business Novice can choose from the smallest regional market units to start. Choose from the smallest regional market unit, which is good for the growth of novice business and the improvement of performance. A small management area, business novice market development and market management goals and ideas are more clear, know what should be done, what should be done; second, the management area is small, relatively easier to operate, the chances of operation success is greater; third, it is easy for business novice to establish confidence.
2, starting with the simplest and most basic work. Sales work is a complex and challenging job, including regional market research, competitor analysis, Market development plan, customer credit investigation, customer development, customer management and maintenance, terminal network construction, terminal tally and promotion, product complaint handling and so on. The development and management of the object is also many, there are first-level wholesalers, two wholesalers, retailers, consumers and so on. and business novice to each sales activity in place, will each level of customer development and management, it is indeed difficult. Novice business can start by visiting a retail store, helping retail stores pick up and selling basics, accumulating product knowledge and sales skills, then developing into retail stores, two batches, and proving to customers that you are the best. Only in this way, it is possible to obtain customer recognition and trust, and ultimately to control and manage customers and even the entire regional market.
The third step: with the customer sales, with performance to win the full trust of customers through life, closer to the customer's distance. By starting from the simple, the customer will never underestimate you. But to do sales, the end result is sales performance, is the continuous growth of sales and market share of the continuous improvement. Next, the business novice should also go further, will the enthusiasm of the customer fully mobilize, with customers to develop and manage the market, to obtain good market performance, and ultimately to become a customer partner relationship, so that customers feel forever without you.   &NBSP,
1, help customers to re-investigate, analyze and plan the market. Novice business users through comprehensive market research and data analysis, assessment of customer opportunities, threats, strengths and weaknesses, the development of the customer's current and future market development planning, including business positioning, development of regional, network layout and selection criteria, operating product positioning and strategy, price strategy, promotion policies and so on;
2, with customers to develop and nurture the network. Novice business to mobilize customers in person or with their salesman to the market, in accordance with the overall planning and requirements of customer development, search, identify, develop and nurture new outlets, and continuously expand the customer's distribution network;
3, with customers to manage the market together. Novice business to help customers to manage the market, including regional market channel conflict control, price maintenance and control, offline network management, competition strategy formulation and adjustment and so on;
4, to help customers improve the level of business management. In addition to business to help customers upgrade, but also to become a customer management consultant, through training, on-site guidance, transmission, help, and other ways to help customers improve their financial management level, sales management level, human resources management level.
How Novice business Customers pass