How should we understand Unified Communication Technology?

In the ever-changing it world, we have no time to understand many things, and it may be unable to keep up with the pace of the times. Now, let's talk about the popular Unified Communication Technology. Let this article lead you to understand all aspects of Unified Communication Technology.

Unified Communication technology has become a promising future direction of communication in the industry, whether it is Cisco, Avaya as a traditional communication equipment vendor, or Microsoft and IBM as software giants, they are spared no effort to promote their unified communication concept from their own perspective. As a result, video communication manufacturers, terminal equipment manufacturers, and even telecom operators all focus on this dynamic field.

Different vendors have different origins. Therefore, these vendors have different origins for Unified Communication. Traditional communication vendors start from VoIP and emphasize that they do not change users' usage habits while achieving a Unified Communication experience; the software vendors begin from the instant messaging and application software layer and emphasize that PC-based communication is richer and more efficient. However, the video vendors extend the unified communication terminal based on their own video communication platforms, this makes face-to-face communication more approachable ". However, unified communication is not a product. It is an industrial chain and a vendor is destined to be unable to meet all the Unified Communication requirements of users. Therefore, these vendors have become a subtle relationship between their partners and competitors, we all hope to find our own position before the entire unified communication market grows completely, and use this as the basis for strategic deployment, so as to seize market opportunities more quickly than competitors.

However, a strange phenomenon has emerged. According to statistics from some institutions, most enterprise users have already understood and recognized the Unified Communication Technology, however, only 8% of users explicitly stated that they would deploy the UC solution within one year. Why?

Of course, the reason why large-scale applications of Unified Communication have not arrived is that they are closely related to the cost of deploying Unified Communication and the existing network conditions, but these are not the core factors. Imagine that deploying a system can truly help enterprises save fixed costs, labor costs, and time costs, improve business performance, and achieve an efficient return on investment in a short period of time, so will the decision makers of these enterprises hesitate? The problem is that many vendors are promoting how convenient their unified communication products are, how friendly interfaces are, and how they can be perfectly integrated with other systems, few people tell enterprise users how these products can save money and help them make money in enterprises that can really help them! This is actually the "real value" of Unified Communication ".

However, the current market situation is a problem that enterprise users often encounter in their work Communication, but they do not know that they can be solved through unified communication, vendors that provide solutions know the powerful functions of Unified Communication, but do not understand the customer's working model and problems in actual work communication. They cannot help enterprises solve these "difficult" problems ". If the current situation persists, they will always become two parallel lines that never meet each other, so that unified communication stays at the "fashion" and "fancy" levels.

UCStrategies.com defines the Unified Communication Technology as: Communications integrated to optimize business processes. That is, the "communication" of business processes is optimized by integrating multiple communication means ".

Wikipedia in Wikipedia) defines the description of Unified Communication: An evolving communication technology architecture which automates and unifies all forms of human and device communications in context, and with a common experience. its purpose is to optimize business processes and enhance human communications by grouping latency, managing flows, and eliminating device and media dependencies. it seems more complete in terms of technical features, InterAction methods, and objectives. However, they all share the same thing: They all focus on the needs of "Enterprises" and all mentioned that the ultimate goal of Unified Communication is to help enterprises optimize their business processes, improve Enterprise competitiveness by reducing latency, simplifying process management, and reducing human latency.

Communication-driven Business process (CEBP-Communication Enabled Business Processes) is such an idea. It pays more attention to the business processes of enterprises to help enterprises achieve business flow and process automation. On the basis of meeting the needs of various roles and employees for fast communication, the communication process can be accelerated and operated to avoid unnecessary cost waste and time waste caused by human delay.

It is believed that with the continuous maturity of the Unified Communication Market, the CEBP concept will surely become the "Vitality" of the Unified Communication Technology, always focusing on the "Enterprise" Business and the actual needs of enterprises, is the "real value" of Unified Communication ".