How small enterprises from Baidu to promote the many surrounded by the clever borrow force to break through

Baidu has always been the promotion of a controversial topic. On the one hand, Baidu through this pay ranking service to a certain extent, affect the objectivity and impartiality of the search results, in the search engine moral controversy, but it made it a very large promotion of income, so that Baidu to become China and even the global Internet business profit "model", and on the other hand, Baidu Promotion does let a lot of enterprises benefit from it, by paying some popular keywords by the top ranked, get the real orders, thus in the industry competition has gained advantages.

But this also makes the enterprise in engaged in the network promotion and the marketing gradually adapts "the Baidu pattern", into a cycle of burning money, so that network marketing gradually evolved to rely on burning money to PK marketing model and stale, which means that more people who have more money to withstand this competition, It would be much more stressful for many small businesses to get more potential customers and orders by burning more money than their rivals ' rankings. Don't want to, nor so much money to burn small enterprises in the network marketing, the face of the surrounding layer of Baidu to promote the sale of money-style ranking ads, how to skillfully break through, to achieve the success of network marketing? Undoubtedly, since do not go to burn money to do the promotion of this road, then need to do from the following aspects of Low-cost promotion, to obtain a high return, Promotion effect of high conversion rate:

　One, clever use of Baidu line of products

As we all know, the so-called Baidu algorithm adjustment has been in progress, in the process of many of Baidu's products, from Baidu Encyclopedia, Baidu know, Baidu Bar to Baidu's other products, have a strong benefit from the rankings in search results continue to improve, even in the first page of the search results occupy a number of positions. Since do not want to go to burn money to do the promotion of the road, we can not ignore these are called "Treasure class" quality promotion platform. For example, in Baidu search business hot keyword "injection molding" can be seen in the first page of the search results in Baidu to reach the ceiling of 10, the right side of the advertising has 8 ads, and the relevant search results reached more than 4.13 million! Search for the relevant "injection molding plant", Baidu to promote the strength is even more, it is evident that the key words hidden behind the huge business opportunities.

In the face of this competition white-hot situation, clever use of Baidu line of products is undoubtedly a low-cost, high return, the effect of a good competitive means. For example, in the face of the "layer of siege" of advertising, use Baidu Encyclopedia, Baidu know, Baidu Library these several major Baidu products to promote, the use of other people did not pay attention to and excavation of the corner, can save a lot of promotional costs, but also in search results to get a good top ranking, For small businesses that don't have a lot of money to burn money to promote, it's a great way to compete. In terms of "injection molding", Baidu Encyclopedia, know, the library of the relevant content is very small, and not be fully utilized by merchants, and therefore has considerable potential for excavation.

　Second, the use of high weight business information platform

Once we analyze the search results for some commercial keywords, we can see: Popular business keyword promotion ads often reached 10, followed by the unpaid 10 search results, in which, Baidu's own products often occupy 1 to 2 locations, Baidu Encyclopedia and Baidu know the majority, The rest of the normal results are more powerful large business information platform, such as the HC network, Alibaba, such as Business-to-business platform, and they are small enterprises can not ignore the important promotion platform. Enterprises need to seriously study with their own closely related to the Business keyword search results ranking law, for the high weight, ranked good business-to-business platform to actively use, through the release of enterprise and product information, the use of high-quality text content, get a good ranking, so as to achieve low-cost, high return search engine promotion effect.

third, the industry's high weight information exchange platform

In the industry to exchange as the theme of some forum platform, small enterprises to carry out low-cost network promotion and marketing of another "town." Here the promotion model is different from the Baidu platform and Business-to-business business information platform, should pay attention to the use of "long leash There" and "water fish" strategy. In the industry to exchange and relax as the theme of the forum, the above users are the industry's "sensible", where the ad is too obvious to be directly deleted or ignored, so that there is no level, too simple way of advertising can not get good results. For the user characteristics of these forum platforms, enterprise promoter needs to make use of sincere, active, practical communication in the forum to make friends, set up a good circle of prestige, set up their own circle of friends, so as to gradually enhance the influence, under such a development strategy, it will enable the subsequent soft recommendations become more natural and persuasive, More attention to obtain a good conversion rate, and because the promoter itself in the forum's influence, as long as not too much direct advertising can generally be a good "survival" down, so that it continuously exert its effectiveness for enterprises to bring more customers, So the promotion of the model so that small enterprises can use the lower cost to obtain good network marketing benefits. In the current world of burning money to promote the network environment, we do not have to rush to follow the drift of the burning money to promote, but should be good at finding, find the above mentioned above and more low-cost, high return of the promotion platform and way, "the real smart promotion is not the cost of how much money received the effect, But to do more with less money! "

This article from injection molding processing, injection molding plant http://www.hbjiagong.com/reproduced reservations.