How the Korean portal is combining shopping search

E-commerce is booming in the present, many websites want to get a piece of it. So websites like NetEase and Google also put their goals on the shopping search, however, at present, the domestic portal site and the combination of E-commerce is not to do their best to do, a lot of is just a device or try, in contrast to the South Korea's several major web portals are e-commerce as the main content to produce, From the layout of their portals, we can see.

Here's a comparison of four Korean portals to see how their portals combine their shopping searches:

Naver.com: The best advertising position on the home page placed the product ads for the products, while in the lower right large layout of the product display content.

Daum.com: Similar to the Web site above, the home page is also included in the shopping ads, the right is almost all the display bit of merchandise.

NATE: The big banner of home page is the c2c 11ST advertisement of the brother website, the bottom right is the net buys the commodity display area, also specially has a 11ST area (CPC)

YAHOO: The banner on the left and right of the home page is the c2c gmarket advertisement, the logo next to the search button shows the product of one a day today, a daily is the one that sells only a strange and cheap commodity everyday, which is very interesting, with an independent IP over 100,000 per day, It seems that Yahoo contributed a lot of traffic, the bottom right is the online shopping display area (CPC)

The point is this: it seems today is a long ugly pot:

CYWORLD: In Korea, the equivalent of our happy net, the home page of the Big banner is a brother website c2c 11ST ads, the lower right corner is also a shopping display area (CPC)

The search results page of the South Korean search engine is sorted by news/content/discussion/shopping, for example, the search for "Nikon D60" in these portals will present:

Naver search results in the first 6 of the 4 are shopping websites: 11ST; Nikon official shop; Gmarket and Lotte (SEM), below is the entrance to D60 parity.

Duam search results in the first 8 of the 5 are shopping sites: 11st;dnshop;gmarket and Auction, the right and the auction logo; text chain and commodity entrance (SEM)

Nate's search results first of course to his brother website 11ST, followed by c2c auction and Gmarket, the following is the new World, GS eshop and Interpark entrance (SEM), Cyworld and Nate belong to SK, Search for the direct use of Nate

Yahoo's top three results c2c Auction;gmarket and 11ST, below are Auction;gmarket;interpark and Rakuten's entrances, and the AUCTION logo on the right; text chains and commodity portals (SEM)

Click on the product display in the search results to enter the comparison page of each portal:

Naver Merchandise page in the upper right corner of the small logo directly linked to the GS eshop topic page, on the right is a few shopping site ads and vouchers (CPS)

Finally look at several portals of the parity channel, the comparison channel is the standard Korean portal channel, traffic is not small, and the channel page style and shopping site similar to the homepage:

Above just the tip of the iceberg, can see the Korean portal/search on the shopping site's quality shopping flow "entrance" role, but also because the shopping site are portals/search the big gold, through the effect of marketing to the portal/search to bring a high income, so much to show the opportunity to reveal, This is the ultimate mutual promotion of the way.