How to Build external links for enterprise websites

"How to build external links during Seo Optimization for enterprise websites", this question may be raised by many Seo workers. External link construction is a very important part of our Seo work, however, we can see that many Seo friends have been complaining about poor external links, especially for enterprise websites, with few resources. I have always stressed the importance of the relevance and extensiveness of external links, so it seems difficult to do so. So here I will summarize my experience and give you a reference.

First, external links must follow two principles: Correlation and extensiveness.

What is correlation? Relevance means that the page of your website's external link source needs to be related to your website subject, preferably in the same industry. This includes the website subject and page content.

What is extensiveness? Extensive, that is, the sources of external links are rich, which also includes two points: the total number of external domain names and diversified types.

Then, based on these two points, we will formulate the external link construction scheme for this enterprise website. Perform the following four steps:

　I. Method for listing external links

In the first step, we first list the methods we already know for Building external links, and list all the methods. Then we will select which methods to use based on the specific situation of the enterprise website. Here I will list several types of websites in the industry, industry forums, blogs, links, and Link bait.

After the link method is listed, we will make a selection. Based on the Principle of wide variety, we will make a comprehensive use, for example, we decided to use industry B2B platforms, information platforms, forums, blogs, and links to build external links for our enterprise websites. (The Link bait is selected based on the actual situation. I will discuss it in detail later .)

　2. Search for external resources

In step 2, we will search for external chain resources based on the selected external chain method, and take relevance as the principle, record all industry B2B platforms, information platforms, related industry forums, and blog platforms in an Excel worksheet, at the same time, record the links that we can switch to or other websites that we already have.

　3. Implement the link Construction Scheme

Next we will start the implementation process of the entire external chain construction. This process is hard and boring, but it is necessary (maybe Seo students say that Seo is so tired, it is really a kind of physical work to make external links so troublesome, I will discuss this with you tomorrow .). After analyzing and evaluating keywords, We can roughly determine the degree of competition on the website, and then develop an external chain plan based on the strength of the competition. If the competition is strong, we may need a comprehensive and long-term plan, for example, implementing the sprocket policy and Pyramid Model. If the competition is normal, simply use the above comprehensive method to execute it together.

Iv. Link work segments

In the external chain plan, we must first have a goal. If there is no goal in anything, it will be very difficult to accomplish it. After analyzing our competitors in the early stage, we will combine our own website conditions, determine the number of external links you want to add within a certain period of time. This number is the goal. Then we subdivided into various resources, such as the number of B2B platforms and the number of links required. After the subdivision, we worked in a planned manner.

At the same time, we will refine each category of link work to daily work and conduct reasonable data, otherwise we will work efficiently, when we analyze the website performance, we can clearly see the effect of the link work in each step on the SEO effect, and quickly find out the cause when there is a problem.

V. Record Data

Once the external chain starts, we also need to record data on a daily basis, record the growth of the external chain, whether it is included, the frequency of recording, and so on, and learn to take the data to analyze the website. Although the construction of external links is a hard job, we must learn and think from it. Instead of doing mechanical work, we must think about more efficient methods and analyze the weights of various resources.

Remember that we are not making junk information for the Internet, but giving our target users more access to our website. Therefore, we should grasp the quality of the external chain from this point.