How to correctly understand the phrase "content is king, outside chain is Emperor"

Since the rise of the SEO industry, "content is king, outside the chain for the emperor" This sentence becomes the truth of Seoer, with the search engine algorithm constantly upgrade, this truth still so useful? Today small make up and everyone to share some of these months actual combat some ideas, may be, hope to be helpful to you, if said wrong, Everyone is laugh. So how to understand the "content of the king, outside the chain for the emperor"?

First of all, say "content is king"! Content for a Web site, regardless of the circumstances are the most important, so "content is king" This is never change the truth. Content is a site of the core, is the soul of the site, with a high degree of compliance with the content of the site is a site of the value of the existence of the embodiment. Do site friends in any case should be good site content, only have a very good content, in order to allow visitors to find their own web site what they need to increase the user experience. But what kind of content is what users need? There are the following points for you to refer to the following:

1. The content that matches the website theme or the website keyword, lets the visitor search the keyword to enter the website, sees is oneself needs the content

2. Original question of content, in fact, the original content is not very important, original is the best, can let the Netizen in your website to find other places on the internet can not find things, to improve the user viscosity (but this requires better writing ability and knowledge of the subject matter of the website), if there is no way to do original, It is also a good idea to collect and organize some good articles (what you need to collect and organize is consistent with the theme of the website. and more professional articles), and Baidu officials have repeatedly said that Baidu does not care about an article is original, only concerned about this article or the site can bring users how much value, This is Baidu to a website or a Web page value judgment standard.

So said the content construction must provide the value as well as with the keyword comparison content, brings the value for the user more, the Baidu thought the website value is bigger, is really the weight higher, the key word is leaning forward.

The next small series and everyone said "outside the chain for the Emperor", do SEO friends understand the importance of outreach, many people think that outside the chain for the site, the role of the keyword accounted for 70%, before perhaps correct, but with the search engine algorithm constantly updated, the chain in the keyword rankings in the role of less and less. Baidu aspect outside the chain judgment also has the explanation, "an outside chain whether is the high quality outside chain mainly looks whether is the user or is the website real recommendation", presumably do the site's friends know, because the weight will be passed, so a Web site for a real recommendation of a site is almost non-existent, especially the chain outside the forum, are their own recommendation, This can be called high quality outside the chain? So the search engine has been and will continue to reduce the external chain for the weight and keyword rankings, of course, the external chain of portal contributions (especially the relevant portal of the contribution of the chain) effect is quite good, because the general audit of the portal site is relatively strict, This kind of chain should be regarded as the real recommendation of other websites. However, the role of the chain is still very strong, if there are many outside the chain, the weight of the promotion is still very helpful. In particular, some new stations, only rely on the chain to attract traffic, if at this time, improve user experience, increase the user's viscosity, the key words and weights are still relatively large impact.

Whether it's "content is king" or "outside the chain for the emperor, the final evaluation of the value of a website or users, so that today do SEO is to do the user experience, the better the user experience, Baidu believes that the value of the site, the higher the ranking, the site's traffic can climb up, Do site friends should be in the user experience more effort to provide users with the required content or services, the user experience up, Baidu weight and rankings with it up.

Happy milk Dad net after 3 months of efforts, now Chinaz weight has been to 2, "Parenting Guide and the" Parenting experience "ranking is also good, welcome everyone to the station to turn more, but also welcome everyone to the next station hair outside the chain if it is a good original knowledge article, you can recommend to the home page, and finally, I hope we have a lot of traffic, Make a lot of money!

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