How to design the bottom navigation of the website is more advantageous to the optimization and user experience

In the final analysis of the navigation, you must be webmaster friends know what is, but the specific design is conducive to optimization also more in line with the user experience, I am afraid it is a controversial. Have previously searched the relevant information on the Internet, but there is no exact statement, also feel very confused, today Liu Zongyang for weight loss drug this more than 4,000 high index words, analysis of natural ranking of the top 30 of the site, find their bottom navigation design ideas, hope to give everyone a revelation, also hope that friends more valuable advice.

Why think of this topic, this is because many stationmaster is not very understand the procedure, the basic is to take ready-made CMS set a whole station, simple modification on the line, the rest is to update the article every day, hair outside the chain, and then adhere to a few months, but the results are quite different, some webmaster keywords ranked up, And some stations rank even go up but always unstable, this is why, that is the site at the bottom of the navigation design plays a role.

In fact, it is because most of the bottom of the CMS has no navigation module, so the webmaster friends are more blindly follow, do not know how to design, in the end the site navigation has several design style, Liu Zongyang through observation and analysis, found that the design of navigation is the following 3 kinds.

1, a part of the station is this design, repeat the main key words of the site, and then they all point to the home page.

　　

Among them, weight-loss drugs list 2012, the fastest and most effective weight loss medicine, the best weight loss medicine is what these three main keywords all point to the home page.

2, some of the bottom of the station navigation is such a design, in addition to repeating one or two main keywords, but also the main navigation does not have an important column page listed below, and then point to the corresponding column page.

　　

Among them, weight loss products rankings, diet pills which kind of good two words are linked to the home page, and the most effective weight loss drugs, L-right alkali which brand good these two words chain to the corresponding column page.

3, there are some of this, the bottom of the navigation design is quite concise, only the copyright notice or contact us, please look at the figure below.

　　

39 Health Network for US presented a 3rd simple bottom navigation design style.

OK, these 3 kind of bottom navigation design style presumably everybody already understood, then perhaps some people will ask, since exists these 3 kind of design style, then which kind of design style is better, do not worry, next Liu Zongyang and you detailed said.

Liu Zongyang that the 3 design styles are based on the development trend of the site step-by-step evolution, this is to adapt to the future development of the trend needs, specifically:

The first design style is actually purely for the purpose of SEO design, why, this is because, a simple accumulation of a few key words, search engine recognize, you can distinguish this word is more important, but the user, accidentally points back home, will feel very baffling, will be very disgusted. Certainly cannot say that it is absolutely wrong, in fact this kind of layout is according to Fuvi teacher's "around one word" principle to design, around a word presumably seoer know, is the title, meta, content and other pages of the anchor text, then this other page anchor text is also the teacher of the proposed, can be placed in the secondary navigation, can enhance the weight of the homepage, so many webmaster use this design is not surprising; but the effect is good, Liu Zongyang through the analysis of 30 pages, found that the effect of many, good less, may search engine is not very like this pure SEO layout, so, the second layout was born.

The second design style is the first style of evolution, because it has a link to the home page, to the home page passed the weight, but also for other important sections of the page to do a point, to enhance the weight of the column page, can be described as more than one. So this design is good, good, such a design rankings are generally very good, 30 pages about 70% are such a layout, it seems that most webmaster are very respected such a design, and this design has been successful search engine and the majority of the webmaster general recognition.

The third type of design is the patent of the portal station, we all know that the portal design principle is that the atmosphere of the place is absolutely not simple, the simplicity of the place is indeed enough low-key, in the bottom of the navigation on the issue they generally chose low-key, just stressed the site's name and record number, and some design contact us and disclaimer, Why so design, we all know, this design is definitely not for SEO, otherwise they have been in accordance with the above two layout design, that is for what, yes, it is for the user, then users will like this design, the answer is: like, and is very like, Because this design will make the user feel that the site is authoritative, very trustworthy, and very safe, at the same time, the most important thing is to promote the conversion rate of the site, which can be more important than the promotion of several rankings, and the content of the portal station are fine, long tail keyword optimization is superb, Don't believe you can search for those long tail keywords that lose weight, look at those optimization stations can also be ranked in front of the portal to understand, and Liu Zongyang also believe that the site optimization to the first, after all, or in accordance with the 3rd style to design, after all, the user's trust more important, you say not?

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