How to do a small business in Zhongguancun--North Drift 18 (18)

In recent years, entrepreneurship is very hot, regardless of size is big or small, I personally think that entrepreneurship is always the door business. Today, I share a story about a successful small business entrepreneur I saw in Zhongguancun--Lao Wu.

Lao Wu is selling pirated CDs, after the rise of the Internet, the business in China is estimated to be extinct, but 1998 years that will be quite fire. That would also have BP and cellular phones, and now it's all gone, but business intelligence doesn't change as the world changes.

The Old Wu's

Pirated discs 1 more into the, buy 5 to 10 pieces, Mao piece 15 (you know, that will Cang teacher not debut yet). Lao Wu by buying CDs every day except tube family eat live, good time can also smoke Chinese cigarettes.

Sell CDs can not take too much on the body, an inconvenient, and secondly, the urban management came to a bad run. Therefore, each selling CD-ROM to find a place to put a large number of discs (dozens of), and then take a few out to find customers, not with the kind of customers need to bring customers to put the CD-ROM point.

I knew him because he had a few moments. Put the CD in migrating company, pay migrating some management fee monthly (listening like protection fee). Soon after, Feng felt too risky, the old Wu please leave, but I still have contact with old Wu, occasionally from his hand to take some plate.

Once I chatted with this guy about his own, I summed up the following three articles:

1. Correctly handle upstream and downstream relations

Upstream purchase channels do not tell anyone, keep the low price advantage. Sales to do zero run, effectively distinguish between wholesale and retail prices, such as: Other CD-ROM traders to buy on 2, out to the customer volume is also the lowest 5 pieces, the customer does not care about the money; service thoughtful, amiable, Every time the old Wu see customers are smiling face (this buddy height of about 1.70, weight 90 kilograms or so), customers how to pick are very patient, do not buy also do not give face to see (now many businesses can not do yo), meet big customers to provide on-site delivery services, take-away billing period.

As if the late, old Wu will not use the station Street pull people, but in a fixed position and other regulars.

2. Dealing with competition and regulation

Selling pirated CDs is illegal, how to face peer competition, how to face the urban management to seize, this is a problem.

To the competitors, Lao Wu basically fists--this is compared with the animals occupy the site, most of the first to win, after all, the latter do not have to eat to lose their lives, and first came to defend their position of moral superiority.

Treat Chengguan, Old Wu is a few aspects, on the one hand is a monthly fixed spend some money to buy intelligence, such as: When to start to check what (channel he confidential), on the one hand with the region law enforcement officers mixed face, so really did not run off there is not too much problem, the third is to practice basic skills--The man is not slow

3, avoid the risk of timely career change

Do not do better than the CD-ROM is not the right path, the old Wu 2 years after the start of the transformation. The first is to put all the hairs off the shelf, this thing more, if caught is to sentence. Then there is the focus of classified management, the system CD-ROM and software games are divided into two categories, using the latter to cultivate new users, the former to provide profits.

After that, Lao Wu to find the opportunity to leave the optical disk industry (then Cang teacher almost debut), from the familiar Zhongguancun merchant delivery began, slowly find a company to work. Installed PC This guy would have, once migrating took a 200 pcs of the installed project, let him help, I do not look bad.

After I left Zhongguancun, and old Wu lost contact, it is estimated that the Buddies do not want to contact the people who knew before-after all, has been re-established.

The last time I saw him, it was 2009, in the Tsinghua Venture building, the man wore a clean shirt, said to send a server to a company. Or the same old, chubby, we are very enthusiastic to say hello, make a phone call. No phone number left, everyone knew what was going on.

Although will not meet again, will not contact, Old Wu's still worth learning and thinking.

Copyright NOTICE: This article for Bo Master original article, without Bo Master permission not reproduced.

How to do a small business in Zhongguancun--North Drift 18 (18)