How to do website keyword analysis: ROI analysis and layout

Hello everyone, I am Chengzhou. Site optimization process is a very critical point is about the Site keyword analysis, through the correct keyword analysis, we can for the site rankings and traffic upgrade ready to set a good direction. has also written a lot about the Site keyword analysis of the article, which for the keyword competition, keyword layout, keyword optimization strategy and many other aspects have talked about a lot, of course, these are all familiar with some aspects, we are most concerned about the most attention to some knowledge, Today, I'll talk a little bit about my understanding of keyword analysis.

　　

1, the ROI Analysis of keyword optimization

Good site SEO workers, when talking about SEO is definitely not just talk about keyword ranking optimization, but the overall optimization of the site, is to talk about the ROI of the site keyword. Because the individual think keyword ranking optimization is only one of our SEO process, and everyone has been talking and get the results (Good keyword ranking) is just one of the processes, this and our ultimate goal-to get more search traffic, or there is a certain difference, although traffic from the keyword search, but the target is wrong , we will be in the direction of deviation, at least will be stopped halfway (keyword ranking after the end).

Clear the target and then set the direction of work that matches the best ROI. In general, all the keywords that can bring in traffic will become one of our optimization directions (including the industry hot words and valuable long tail keywords), through the analysis of the Site keyword index, search results show, the completion of the optimization of the time cost, can obtain the flow of several parameters, we have to choose the key words, To compare and measure to optimize the ROI of a keyword ranking, choose some of the more high-quality words, rather than blindly know to pay mechanical labor.

It's possible that some friends will question the ROI measurement of keywords is not so standard, in fact, this standard is not able to do the standard, because each seoer ability and technology are different, here needs to be based on their own actual situation to develop your ROI assessment details, because I am not a professional data analysis, So we forgive the details of the grasp.

2, the layout of the key words analysis

In front of the site keyword ROI analysis, in fact, we have to the keyword competition analysis has been done almost, and the choice of key words are also basically completed, the next thing to do is that we want to use to guide the flow of keywords all optimized to the home page, here is related to the layout of keywords, Because a good layout directly determines the ranking of keywords.

The layout of the key words in fact before you talk about a lot of for example, important location to show important keywords, this strategy is commonly used in the H1 tag, the site page in front of the link, and so on, but the most talked about is the local keyword layout, for the keyword layout of the overall control is insufficient. The Global keyword layout refers to three aspects of work:

A, each page of the keyword layout, which is also our long-term work in the keyword analysis. Especially for the homepage of the keyword layout, we put a lot of energy, because this involves the development direction of the website. For example, the commonly used Web page title layout method is to use Baidu participle and exact match when the "difficult" (or "Easy") method, and this method and strategy can actually be applied to each site page.

B, the overall key word layout control, so that each page has a level of display keyword results. Friends who have seen 4399 of thousands of keyword strategies may be clearer about the overall control, first of all, we must in mind for the site has a overall structure diagram grasp, and then we want to optimize the keyword clear and ladder-style layout to the home page, column pages, channel pages, and feature pages, content page, Then identify some key pages, do a good job of optimization.

C, the layout of the brand keywords. Brand word out, because its ROI is absolutely the highest, in the layout of the time, we might as well do some work, the focus is to let users remember the brand keyword or domain name, do not allow users in the choice of time to produce deviations.

To the Website keyword Analysis Supplement, today introduces here, hoped everybody can learn some things from the article. Friends who want to communicate with me can add my qq:843745641.

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