Elevator Lobby vs Business Plan
Entrepreneurs tend to spend more time lobbying for a streamlined "lift lobby" than they spend on business plans. Many people say that investors are not actually going to see your business plan, so it will become a waste of time. Others claim that business plans are a key point that can not be overlooked when it is successful in attracting investment. No matter who is right or wrong, Liveplan CEO Sabrina Parsons created an "elevator lobby template" that synthesizes all the important information a business plan should have. Here's what your elevator lobby probably needs to say :
Your winning weapon. Why the world needs the products or services that you provide.
Your team. Why only you can do this thing.
Competitive situation
Market, how you will enter the market.
Expected sales for the next 12 months, (for example, in terms of forecasts), and then the expected sales for several years down.
The amount of resources you consume after the product is sold (for example, your cost).
Yours is the product implementation plan/timeline.
How you will use the money invested by the investor (in most cases this will match your profit and Loss statement)
What kind of return will the investors get when they give you their money?
Original: http://fi.co/posts/13841
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