1. Friendship links must be able to find the website address and website name in the webpage code, and display the website name when browsing the webpage. Many spoofs are only put in the JS code or iframe of the website of the other party. Such links do not make any sense to the webmaster.
2. Do not pay too much attention to the PR value of the other website when you exchange links. A high PR value does not necessarily mean a good website. Check the overall collection and updates of the website of the other party. If the recipient's PR value is low, but the snapshot is updated every day. It is also good for websites to link with such websites.
3. Some new sites must select similar sites when exchanging links. Although this is conducive to the indexing and ranking of search engines, it is not recommended that the new site do so. After all, it is a new site and it is difficult to exchange links. There is always better link exchange than there is no link.
4. Many people think that the more links, the better. This understanding is incorrect. The webmaster must pay attention to quality when exchanging links. If there are too many links on the website, the website's PR value may decrease.
5. Check the number of links on the website of the other party. The recommended number is less than 50. It does not make any sense to link hundreds of websites with high PR values.
6. Carefully analyze the website of the other party. If a website's PR can reach 5 or more, but its indexing volume or reverse link is small, the website may adopt PR hijacking.
7. Using the link exchange platform is also a good choice, saving time, effort, and worry.