How to extract keywords reasonably during Baidu promotion

First of all, I will explain what is a keyword. The keyword is a term that we often mention during the promotion. Masters of the masters do not need to read this article. ^. ^ In the promotion process of Baidu, keywords refer to the words, words, and sentences used by enterprises to find potential customers. When a netizen searches, Baidu selects the keywords that meet the demand and displays the corresponding promotion information in the results. Simply put, keywords are the words you submit in the Fengchao system every day. If you submit any word, netizens can find you by using this word or the word related to this word.

Therefore, keywords are the key to truly opening the door to business opportunities. They are very important. However, the choice of keywords is definitely not an easy task. There are many factors to consider, such as whether the keywords are related to your website content? What kind of word search involves many people? Is there a word that can influence the preferences of potential customers on similar products and stimulate new demands of potential customers? Therefore, selecting the correct keyword is a task that requires hard work. I don't know if you will be familiar with this text. This is the original article in my training and learning process in Baidu, Hubei province. I moved it here without any fluctuations, I only hope that you can fully understand the importance of keywords. The importance of keyword selection in Baidu's promotion process is self-evident. The following describes how to extract keywords reasonably.

In Baidu promotion, there are only six words to remember: multiple words and good words. Multiple comments can help you cover more potential customers, so that you can get a higher display probability. You don't have to worry about too many keywords listed. On the contrary, the more keywords, the higher the user coverage, the more opportunities you will receive. Better words can be closer to the needs of Internet users, so that more standalone meetings can be obtained. Think carefully about the psychology of your potential customers and think about the keywords they are most likely to use when querying your information.

So what kind of word is a good word?

First, product terms

The product term refers to the name and alias of the product/service provided by an enterprise. It reflects the most explicit search intention of netizens and is a necessary term in the enterprise keyword Dictionary. Without such words, it is terrible that no Internet user wants to buy your product finds you!

Second, product consulting terms

The product consulting term refers to the words and short sentences used to consult products or services that are close to the users' oral English. The consulting term is often the most similar to the intention of potential customers and is easy to affect customers' purchase decisions. It is the star word in the enterprise keyword Dictionary.

Third, Brand words

Brand words refer to the words that uniquely reflect the power of the brand name. internet users who search for brand words are actively looking for potential customers with clear goals. Therefore, they are key strategic words in the enterprise keyword Dictionary.

Fourth: Industry words

Industry words refer to words that express the category of products and services and reflect the particularity of the industry. Such words may affect potential customers' preference for similar products and inspire new demands. Enterprises in the same industry will mention these words as potential words in the enterprise keyword Dictionary.

More efficient automatic word extraction helper

If the above four words cannot meet your needs, we recommend that you use a keyword recommendation tool tailored to your needs. The keyword recommendation tool is built based on Baidu's powerful data mining and analysis technologies, it not only helps you quickly find more keywords, it can also help you find words submitted by other customers with good performance, words submitted by a small number of users, words with low price and high potential, words related to search intention, and words that are easy to be followed.