How to build a successful application of electric business app

A bad mobile application design can ruin a company's image. Users are very picky, and Google's report shows that when users feel that an appliance company's application is "rubbish," there is a 79% chance that they will switch to using a competitor's application.

Electricity business is red, move is the trend, the combination of the two, the power can not be underestimated. Many brands, for example, say that jackthreads,50% sales are achieved on the mobile side. The design of a good electrical business application experience, not only to entertain consumers, improve conversion rate, but also to improve the brand's sales.

This article, we from the design point of view to see the excellent electric business application, should have what "quality".

　　1: The Clear vision

Use high quality and clear images

The most annoying thing about shopping with smartphones is that the images are not clear and the user cannot see the details of the product. Therefore, the business is very necessary to provide high-resolution, clear image. Android and iOS platforms now encourage developers to use full-screen images as much as possible.

　Reduce the sense of clutter

After the image is cleaned, it is necessary to consider the configuration problem. Where should be highlighted as the focus of the visual focus, where to do foil. Overall layout to work hard, so that the overall look will not be messy, users can be efficient shopping, improve satisfaction.

The Esty site on the map is simple and not messy.

Against the Macy, not only the visual style is slightly outdated, but also very messy.

Magical key Color

The use of a little key color, can effectively arouse the call of action, improve the user's shopping experience.

Jackthreas's Android App: Red is the highlight

Luvocracy's iphone app, using red to trigger a call to action

Options for SD Products

Finally, consider how the details of a product should be presented to the user in detail. Such optional details as size and color, users must be able to easily choose, and the overall can not appear cluttered. To include all options on the product screen.

Zaoois's iphone App

Modxcloth's iphone App

Sometimes, all the options are important, and you might want to show them all, and you can use the Pull-down menu to increase space and reduce clutter. For example, JackThreads's application uses a Pull-down menu that allows users to choose easily and without clutter.

　2: Intuitive search, efficient browser filtering

Improve the browsing experience

Browsing the behavior itself should not be tedious. Designer's browsing mode should be full of exploration fun, users easy to use, so that users to open the classification, to find their own interest in goods. ModCloth's approach is to minimize navigation classification while browsing records according to the user.

Provide an interest in goods.

You see, the navigation option has only one "filter" and one "latest"

Traditional classification methods, although all categories of products at a glance, but too much fine information, users can not be effectively filtered 1:30, users will not be able to confuse their level. This

Subtraction Design "solution that provides a breadcrumb-style effective navigation to let users know which part of the classification tree they are currently in.

Search for Merchandise

If you want users to search for products efficiently, what additional convenience should you provide to users?

The first scenario is an automatic correlation prompt when you enter content.

The second option is to provide a hint of popular keywords, so that users can timely attention to some hot products.

Amazon's iphone App: Automatically fill in

ModCloth iphone Apps: The latest popular search

Use the product slide show of the homepage

The slide bar on the homepage will often show some hot products and related products.

In addition to the home page, you can also use a sliding bar under a product to provide related products to improve navigation efficiency.

　　3: Social sharing and point praise

"We want fab users to pull out their phones from time to time and see what's hot on the fab," he said. We believe that as long as users can like to browse the content of fab, the problem of sales will naturally follow. "-fab.com's CEO

To have their own community/circle

Create a small community, so that users can easily share what they like, which is very important for the electric business application. Fab.com has done a lot of work to improve the rate of share of the goods. How did they do that? Actually, just add some labels.

Fab iphone Apps

The ModCloth has been iterated to improve the sharing of its mobile applications, and the results have been greatly appreciated. The image of the product that the user shines can facilitate the effective interaction between the merchant and the user. Businesses can display a user's upper-body image to boost sales. It is also a good idea to encourage users to buy goods and take them. Buyers are always easy to believe buyers, if there is a picture cited, then more convincing.

ModCloth iphone Apps

There is also a common technique, is to provide a collection of tags, so that users can see their favorite products in the collection.

Evaluation issues

Online shopping is the biggest obstacle is: users before buying, often do not know the quality of goods, whether it is suitable for themselves. In order to enhance the user's trust, it is best to encourage other purchased users to evaluate. Even if you can't explain it, you should score at least.

ModCloth Android Apps: In-depth reviews can help other buyers pick products

　　4: Personalized Shopping experience

ModCloth:

ModCloth recently launched the Fit for Me feature in iphone apps to provide some of the products that users may be interested in, based on the user's record of use.

ModCloth iphone Apps

Amazon does not do this, and can also recommend related products based on purchase records and search records. So that users can easily find the products they are interested in.

Amazon's iphone App

　5: Smooth Payment process

Online shopping, the most difficult one is likely to be "pay". According to Jumio's survey, 66% of users gave up buying because the payment process was too cumbersome. A 47% deal failure is also due to the complex payment process. So from the design point of view, how should we reduce the transaction failure rate?

Make shopping carts available everywhere

On any page, users should be able to quickly reach the shopping cart page.

Save user Information

The user's address, credit card password and other information should be easily stored, which can greatly simplify the purchase support process.

Take a look at the following Braintree, just put the credit card in the center of the front of the phone, you can sweep out the information, quickly pay.

　Conclusion

The next time you are designing a mobile application for the electrical quotient, you need to consider these 5 points:

1 Clear Visual communication

2 efficient search and browsing experience

3 Encourage social sharing

4 Personalized Usage Experience

5 Streamline Payment Process

Good electrical business application design, in order to have a good conversion rate, multi-directional above application learning, improve sales!