How to make the site stable in search engine rankings

First, the purpose of the website renewal

The purpose of updating the content of the site for any webmaster, should be very simple, that is to build the site better. But an understanding of SEO and a site administrator do not understand SEO compared to the existence of a difference. Understanding SEO site Administrator to update the content of the site may be to promote a keyword ranking, do not understand the SEO webmaster should be to do a better site, content to do more to update the content. The purpose of updating your site is incorrect, and it can lead to a total futility of your work.

Second, the website updates what kind of content

Basically many webmaster is to update and update, they update content from the Internet repeated n information, to do the work is to collect and copy. This may be due to the fact that some webmasters do not understand the search engine optimization technology. But there are also a lot of SEO practitioners to update the content of the site is the same collection, duplication of information on the Internet, because they feel the difficulty of creating original content is very high. Of course, copy content is better than not update, but since it is updated, in time to allow the circumstances, as much as possible to add some original content, to borrow a signature.

Reproduced on the Internet a high repetition of information to update the site, using this method to cultivate the site, even if the site is kept updated every day, it is difficult to make the site to get high enough weight. Want to cultivate a good site, we must do everything possible to create original content for the site.

Third, how often the site is updated

According to the real situation of their own website to determine the time to update the site, the general situation within half a month to update the site several times, conditions permitting, it is best to update every day, can not be 3 months, half a year, 1 years before updating the site. That kind of search engine spiders may crawl your site is not so diligent. Why some corporate web site rankings are not very good, and even used a lot of outside the chain mass software, the effect has, or the effect is not obvious, even if the point is sometimes obvious, but also unstable. This is why the site is not being updated. Dead site, with a good extension of the software can not.

Iv. Depth of website update

Update the site is not only to update the home page, to find ways to the site some buried deep pages are also updated. Update the content of the site is equivalent to the search engine of the spider issued a crawl instructions, to maintain the site some important pages enough to update the frequency. To update the website, SEO has no help is the most important is to see what the site updates is what content, is the original content or collection of content. The collection of content for the current search engine algorithm, so that the update and the change is not a bit useful. Only to maintain the original content of the site update, will enhance the site on the search engine performance. Then the goal is to combine the good content of the website. Then the frequency and depth of updates to the site to maintain a balanced update frequency can make the site can be a long and stable development, the depth of the update is to give those who produce a long time but the importance is still high page add fresh blood.