How to improve the effective traffic of the website?

Site traffic is in fact the flow, and effective access means that these traffic will probably lead to sales, improve the effective access to the site, the main purpose is to enable more potential customers to visit our website, so that our site can create value, I have always thought that If a Web site can not create value to bring sales, then the ranking is no better than a successful site, this type of site, I feel in a morbid state of development. All right, let's start with this. What are the usual ways for customers to find our website? The first is the customer search keywords, your site ranked by the front, and then the customer clicked in the second is the customer know your URL, directly enter the Web site, and the third is the auction promotion and some outside the chain release. So the needle for the above said three ways, we need to do is, in the early selection of a suitable more easily remember the domain name, after the site is built, do a good job of website optimization and promotion operations.

1, search engine optimization, we are accustomed to call SEO, mainly through the improvement of site keywords, site content, keyword layout, reverse links and other methods, so that search engines included as many pages, and make the key words of the top. Doing a good job of website search engine optimization usually has the following measures:

(1) The function and structure of the website should have the function of search engine optimization, inner chain, outside chain, website map and so on.

(2) The website has the function that transforms the dynamic page to the static page, the static page is advantageous to the optimization, the dynamic page may cause the duplicate to collect;

(3) Optimization of the site structure, including navigation optimization and keywords site links;

(4) For each page independently set the title, keyword and description, and each page title is unique, the title should include keywords to optimize;

(5) In the Web page body, title, navigation menu plus keywords, pay attention to the distribution and density of keywords, density problem everyone own grasp, do not too Gao can, I generally like the density below 4%;

(6) Web page Quality Improvement: Content more original, especially now, Baidu more attention to the construction of site content;

(7) Significantly enhance the number of external links and quality of the site, more and more weight of the site to link, here to say a little, if the weight of the other site is very high, even if it is not able to exchange the home page link, level two page or classification page can also be considered;

(8) To enhance the number of visits to the site, this is actually to see everyone's website rankings and promotion of publicity;

(9) The website on-line or the revision, must manually to the search Engine submission homepage and the important page submits.

2, the website operation promotion is through as many channels, the free and the payment means unifies, attracts more target customers to visit the website. Operations promotion usually has the following methods:

(1) e-mail promotion: E-mail is the most effective way of network licensing marketing, divided into two kinds of advertising mail, Electronic magazine, the former through the wide dissemination of mail information to obtain the first attention, the latter through the user license to obtain a regular, directional publicity effect, play the effect of half power. In fact, now the mail promotion has been very annoying, but if you send the mail audience positioning is accurate, and the product is very good, the same will still have effect.

(2) Database marketing: Pay attention to online survey, user data, access statistics and other data collection and collation, and objective analysis. It is the core of database marketing not only to guide customer behavior, but to provide realistic authority for website construction.

(3) Soft text promotion: Soft Wen to stand to the user point of view, the industry angle, the media point of view of the plan to write and publish the promotion, so that the soft text can be more sites to release, to achieve the best results;

(4) Word-of-mouth promotion: Through the free service, or planning of the new carrier, in accordance with the use of word-of-mouth promotion of the routine to promote customers to help us into word-of-mouth publicity;

(5) Virus Marketing: The use of Internet users of the active transmission, so that advertising information like viruses spread, so as to achieve the purpose of promotion;

(6) Self-help publicity: The use of high flow platform for promotion, high flow platform, including Baidu know, Sina Blog, group and other platforms;

(7) Pay promotion: Pay promotion law has to buy advertising, bidding and other methods, this will not say, spending money on their own decisions, but in the rankings did not go up when the suggestion that we can do!

Well, this article and everyone analysis summed up here, improve the flow is the basis for transformation, but high flow is not the ultimate goal, high conversion is our pursuit! I hope to be able to learn and exchange with you, make more friends, a lot of exchanges!

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