How to Make paid links without being punished by Google

Recently, some websites with paid links (such as text link ads) are worried about whether their PR will be punished by Google, as it turns out: google has started some blogs or websites with paid links. Is there a compromise: Can I place paid links and avoid being punished by Google? Qin AI will discuss with you briefly here.

1. nofollow tag

Nofollow (rel = "nofollow") is one of Google's first promotions (the unavailable after tag launched recently is also proposed by Google). It minimizes the impact of junk links on search engines, to understand this, tell the search engine that this link is not a recommendation link on this site. Currently, yhoo and MSN all support this label, except Baidu. Since nofollow has such a function, we can add the paid link addresses such as text link ads with this label, so that the search engine will not give your blog permission downgrading. Google officially also explicitly states that it supports websites using the nofollow tag as an ad link.

2. Intra-site redirection

For customers who want to use paid links to improve PR, they explicitly require that the nofollow tag should not be used for AD display websites. What should we do? The general idea is as follows:

● Create a page to link your adCodePut it on this page and save it. Create a new directory in FTP, such as newsunday, and put the saved page in this directory.

● Define robot.txt, which requires that the search spider not capture the newsunday directory in the format of disallow:/newsunday/

● Insert the website redirection code written in Javascript where you want to place the advertisement.

Qin Yi reminds me: I do not know whether the outbound links in the second case are officially approved and approved by Google. At the same time, this article is only used for technical exchanges, ask webmasters to place reasonable paid links and advertisements, such as Google Adsense, within the scope permitted by Google's policy.