How to manage user experience design

Design

What are the user experience design goals? The most important thing is to make the product useful, this usefulness refers to the user's needs. Apple's 90 generation of the first PDA phone, called Newton, is a very failure of a case. In that era, in fact, many people do not need a PDA, Apple put more than 90% of the investment in his 1% market share, so the failure is inevitable.

The second is ease of use, which is critical. Not easy to use the product, is also useless. There are more than 150 kinds of brands on the market, each cell phone has one hundred or two hundred kinds of functions, when the user buys this handset, he does not know how to use, more than 100 functions he really may use on the six function. When he doesn't understand what this product does for him, he probably won't pay to buy the phone. Products to allow users to see how to use, but not to read the instructions. This is also a direction of design.

The next direction of design is friendliness. The earliest time, joined Baidu Alliance, Baidu approval, send such a mail: Baidu has approved you to join the Baidu Alliance. Approval, this intonation is very, very uncomfortable. So now say: Congratulations to you become a member of the Baidu Alliance. This feeling in the text is also a detail of the user experience.

The goal of visual design is actually to convey a message that makes a product attractive. It is this attraction that makes users feel cute about this product. "Apple" This product actually has this kind of concept, is can let the user be attracted visually, falls in love with this product. Visual can create a user viscosity.

The first four to do well, the mastery rose to the brand. This time to do marketing, you can do very good things. The first four Foundation is not done well, the more promotion, the user is not good, he will go at once, and will never come again. He will also tell another person that this is a difficult thing to use.

User experience design often makes the mistake of directly developing direct online. Many people say that the Internet as a laboratory, I can know the results of the on-line. This is of course also a correct idea. But there are too many mistakes before you go online, and that will affect the outcome of events. At the beginning of the time can be very accurate to make some judgments, make some trade-offs, in the Internet laboratory, can do better.

User requirements are fundamental, but user requirements are not necessarily functional

Baidu in the six months before the launch of space, from the function of it compared to other similar products there is no particular major changes, is three of the most basic functions: upload articles, upload pictures, friends. These three features, all blogs have to do, and have more features. But at that time, most blogs, either CSP or portal, could not solve a problem: speed. Performance is very unstable, the article uploaded, may login will not go in, may upload things gone. In fact, the most basic user needs, is speed and stability. Baidu Although only do blog, but Baidu has a very large platform, there are many servers, there is a lot of traffic, can completely from the stability and speed of the two user experience to do a good job, and then do some functions. The products that are difficult to use are destined to fail, and this is crucial.

Baidu's search can be summed up with five words: fast quasi new stable. Each word can be broken down into many small items, with all the search engine pk, after each word represents a user experience. A blog to push out there are hundreds of links, dozens of functions, many sites say I can do this, abroad are doing so, like MySpace did a very successful, I will copy it over. But many Chinese users are actually different from American users, with 70% of Chinese people under the age of 30, mainly entertainment rather than information search. And the United States is 70% more than 30 years old, very mature and rational in this category. Many functions to China, the Chinese people will not use. This is the more functionality you add, the more complexity you will add to the product.

How to accomplish usability this task

Baidu has a special to do the use of such a team, every day to ask a variety of users to do a variety of research.

In particular, do not overlook the power of words. That year's ebay, registered an ebay account, the first step in the second step of the third step. The third step, the original is said: "You only in your email to confirm that you have succeeded." Such a word, very long. But the user is not a word to read, he is scanning, he glanced at the past, his intention may be successful. The success of two words to remember he went away, will not confirm the email again. Ebay later changed to five characters, called "near success." Five characters, very large. Have a look, I did not succeed, I want to do something, the following write mail. So a few words let ebay upgrade 10% to 20% of the registration rate, equivalent to bring him 1 million of the final value of the day.

How to let users fall in love with your product

Can be improved by vision, to provide a feeling. This is why Baidu and Google have to do holiday logos, because the search for this product is too common. When the festival to do the logo, users create a feeling, emotion, viscosity will be better. This kind of thing we all can improve from the visual.

The user experience is a multi background trapezoid team

Why do you have many backgrounds? First of all, you need to understand the needs of users, this is not very easy things. First of all, from the sociological, anthropological, psychological perspective of a large number of studies. Technicians are then required to simulate the technology of the UI or the technology behind the scenes. Visual experience, but also from the angle of industrial design to see. These things have to be done by people of different backgrounds and different types. At the same time, engineers, product managers. Even some of the company's top and marketing people have to work together. Why do you say it's ladder type? Because the first to understand the professional people, they know what things, how you work with them, the second is more professional. Both sides must go to common development. So the whole connection becomes a complete team.

Another important point is that UE design is not designed by the user Experience Department. Baidu set up user Experience Department, because the user Experience department can help other departments more professional, more systematic to do user experience this matter.

Baidu hundreds of millions of per day traffic, a little bit of change, you can get a big boost. For example, Baidu search results Summary, you add two words or minus two words may affect the income of 1 million. Baidu home before a word called "Baidu set as the first page", the earliest is "set Baidu as the homepage", change a word, will increase the number of clicks per day more than thousands of. The user Experience Department is about directing, not doing professional things alone, getting all people to think together, working with other departments, providing more professional and systematic user experience information to other departments, and helping all people to do it.