How to promote the optimization of the site weight within the chain

Website optimization, is nothing but content, outside the chain of these three categories, the content of original, high-quality outside the chain, a reasonable internal chain is to enhance the weight of the three elements of the site, content and outside the chain is not today's main content, so here is no longer elaborated, today and we talk about the optimization of the internal chain problem. Within the chain refers to the site content page in the keyword points to the site URL link, the first purpose of this link is to achieve the relevant content of the jump, with the search engine function of the promotion, within the chain is considered to enhance the user experience, improve the spider crawl surface an effective tool, so in doing SEO, The inner chain is considered a content that cannot be ignored.

has always been the chain of points are many SEO novice attention to the topic, in the end is to point to the home good? or point inside the page is good, a lot of beginners are not clear so, some people say pointing home can increase the weight of the home page to increase the flow, and some people say can not all point home, or will reduce the weight, in the end what is right? Lao Li gave the answer is: These two statements are correct, point solution? Look at the analysis below.

Site structure: The site is for users to see, not to the search engine to see, this is the first to put a positive mentality, so, Baidu in the "Build a station guide: Baidu think what kind of web site more crawling and included value" a article on the site has a good browsing experience, the first mention is: the site has a clear hierarchical structure, The role of the site within the chain is as much as possible to flatten the structure of the site.

Lao Li can not draw, toss for a long time did not paint a pair of good pictures, so you can imagine the structure of the site as a cone, cone tip is the home page, and the waist is the column, the bottom is the content pages, Baidu is a big net, you want Baidu to surround you with the cone, you have to go deep into this big net inside, Or is constantly using cone tip to thorn Baidu this big net, deep in which, or the site become more plane, increase the contact between Baidu and the site, so the flat meaning is to taper into a flat shape, so that the site's Edge corner angle comprehensive and Baidu contact to achieve the results included.

Typically, most of what we operate is a cone-shaped network, through a large number of home page content, frequent homepage updates to attract search engines included in the content of the pages, and all the links in the chain are pointing home, it is equivalent to grinding the cone to sharpen the point, increase the sharpness, but Baidu is also in the continuous progress, so the problem of spears and shields appeared , you are constantly increasing the sharpness of the cone, and Baidu is increasing its own thickness, the result is: even if you grind the cone tip as a needle size, but also can not let the cone of the huge body into the Baidu content, so it can not let Baidu more included, and improve the weight is not to mention.

Web dependencies: Web site relevance refers to the content of the site between the relevant, similar, such as easy to share the network to do experience sharing, living Encyclopedia of these two keywords, including tourism introduction, childcare experience and other content, through the artificial word optimization and phrase combination of small keywords and the main keyword associated, this is relevance, Can not be the content page to do is the life Encyclopedia of Keywords, the page appears other unrelated keywords.

We all know that when photography, the background of the blur can highlight the main body, website operation is the same, such as easy to share the web to do experience sharing this keyword, all the relevant content and experience to share the anchor text points to the home page, through the homepage keyword, content page anchor text Point, Baidu will know this site is to do experience sharing this keyword, Then Baidu will be recorded, and then give a certain score, this score is constantly changing, if I do not do other keywords, then through a large number of articles accumulated, experience sharing will soon be able to do Baidu first.

But if the correlation is bad, so from the point of view of Baidu, the site appears to be disorganized, such as the daily work of the network, which are all the daily activities of users to share the guide, if I am in this column and the content page of this column to add entertainment topics, a variety of seductive content, Baidu will not be able to tell what this column is doing, even as a garbage station to deal with, the result you can imagine.

Give everyone a suggestion: site theme must be positioned well, your website theme is actually in Baidu record, and have the score, maintain a stable update frequency, keyword Baidu First is not difficult.

Put all the keywords point to the home page, think about if with the increase in the article, you will have how many keywords? to the last Baidu will think you in the home stack keyword, not only will not give you increase the weight, not update, down the right, K station is very possible.

So all the keywords are pointing to the home page is absolutely not the practice, for the internal chain to point to the home page, it is recommended to the main site key words, while other keywords, all point to the relevant columns, such as the network has a large number of old-age insurance problems, are basically pointing to day-to-day work of the Endowment Insurance column, The result is that all the content containing the key to the old-age insurance is pointed to the column, and no matter which of the Baidu to catch which contains the old-age insurance page, will eventually point to the Endowment Insurance column.

Above said so much, maybe some people are still more confused, in the end, the structure of the site, relevance, the internal chain is how the relationship between the complementary, Lao Li here for example:

The site structure is equivalent to the layout of a city, reasonable layout can increase the convenience of the city, reduce and and waterlogging, while the correlation is the city's regional division, commercial areas, industrial areas, agricultural areas, zoning and treatment, it is impossible to put commercial areas, industrial areas together, and the inner chain is equivalent to urban roads, So that everyone can get to another place smoothly from one place, even if there is no direct access, the reverse bus can be reached; if the urban layout (site structure) is unreasonable, the regional division (correlation) is chaotic, the road (inner chain) is not convenient, the consequence is that the city can not live, more no one to live, can only become a dead city.

Conclusion: Baidu has a scoring system for every detail of each website, this scoring system consists of a number of factors, including the site structure, relevance and internal chain, although the cone site is better to promote, but later difficult to promote, so the site structure can not be changed, the relevance has been unable to upgrade the degree, Only through the chain as far as possible the site flat, increase the contact between Baidu and the site, can make the site included, keyword weight to be promoted.

First here, this article by the Yi Zhong Net old li (www.ez369.cn) original, reprint please indicate the link, thank you for your reading.