How to select keywords reasonably and reduce the difficulty of website optimization

The most important step in running a website is the location of the site, the location of the site to know which direction to develop, how to develop. For the site itself in a good orientation after the selection of the site's keywords.

　　

Li Xuebong will take a friend's website as a negative textbook in the later time, through the SEO diagnostic analysis of my friend's website step-by-step instructions on how to optimize a site, today we will do the site before the choice of keywords, how to choose the main keywords, long tail keywords, and so on; Key words we should also how the reasonable management and maintenance. Before Li Xuebong learned an article, inside the simple introduction of the Site keyword settings, but did not specifically explain how to choose these keywords.

Why choose a reasonable keyword:

If your blog is just a personal record of the use of words then keyword can not choose, directly to a "so-and-so Space", "So-and-So's nest" or their own name to take what name it. But most web sites or personal blogs have such a theme, they want to search the search engine to find their own site, where you need to choose the right keywords.

Make sure keywords are searched:

The keyword of the website cannot take for granted, have to make sure that someone search, no one search the keyword does not make any sense, unless you want to build a own brand, such as "Every customer sincere goods" before every guest has not come out before, I would like to be no one to search, out after a lot of money after the search for many people today. As a personal webmaster we'd better not to do so, must find someone search the key words to do. Li Xuebong found that a lot of enterprises are standing in the keyword, he will be directly in the title of the first page to set the key words "so-and-so just limited" or "XXX Studio", and then their own brand has not been created before that is no one search, so Li Xuebong suggest to put their own product keywords, and then add their own brand on the line, As shown in figure:

　　

Many companies can follow this example, adding their own brand name at the back.

Reduce the difficulty of optimization:

Find the search volume of the keyword does not mean that it will be suitable for their own site, Li Xuebong summed up 5 points of choice of keywords Note:

Keywords should not be too broad to be too popular.

Key words should not be too unpopular

Don't use company names as keywords

Select the number of search, competition, small words

Related to the website

Keyword is not too broad, if your site is to do news, but you can not "news" as your keyword. Although a large number of search daily, but small and medium-sized webmaster, you want to do this up to the basic is not possible. The other is the keyword hot and unpopular problems, every day the internet will have such an interesting event, such as "Xiao Yue", "Tencent VS360" and so on hot events, although the search volume is also huge, but relatively large amounts of traffic are crawled by the portal site, our personal small site want to do this above ranking, It's also more difficult, but you can set up the long tail of these hot events to do. Unpopular keywords above i have already said, no one search the keyword is meaningless.

Find effective Traffic:

Rankings and traffic are not the final purpose of our website, we do the site to do SEO finally or to be able to generate revenue. After all, we spent the time and money to run the site, to the back of the space costs are not back to make it a bit of a cup. In terms of keywords we choose some of the best business keywords, such as my friend's website is to do "Sichuan cuisine to join", if he chose some "Sichuan food to join the price", "Sichuan restaurant training which home good?" and so on some commercial keywords to get users more accurate, so the conversion rate will increase. If he just chooses "Sichuan cuisine"

"Sichuan snacks" and so on keyword ranking, even if the keyword to do the first, he got users are not accurate. You can think of, search for "Sichuan snacks" people may be looking for Sichuan snacks, rather than to find Sichuan snacks training. So such traffic will only occupy his site's traffic and resources, aggravating the cost of the site.

Okay today to share with you here, tomorrow evening continue to release Li Xuebong website SEO diagnosis of the second "How to choose the Site keyword", in the selection of keywords at the same time some need to pay attention to, and use tools to use more accurate choice of keywords, as well as real case analysis to do wrong. Guide the Novice friend to the good aspect development. Please look forward to it.

Original article please indicate reproduced from, Li Xuebong Blog, this article address: http://www.xp178.net