So today 77 blog to explain how to improve the keyword ranking of a point: how to do by matching keyword ranking.
The principle of matching
First of all to give an example to better understand the concept of matching, use Taobao example! We go to Taobao search for a word, such as: "Men's," for Taobao, selling men's shops have a lot of, but he how to show us what we need most? First of all, Taobao is a search engine, but it is the category of search engines, ranking is the order of goods, each search engine has its own ranking rules, Taobao is no exception, but Taobao does not have so many values, because we can use Taobao sales order, price ranking, But Baidu is not so simple, it shows the final search results, and is to consider a number of factors.
Taobao show, Simple is that as long as your title contains a user search keywords, then he will let you participate in the rankings, of course, before and after the ranking needs according to the degree of match, here is a matching concept. And for Baidu, matching the range is more extensive, because users search a word, maybe he needs a lot of kinds. For example, 77 to Baidu search computer repair, because 77 is in Zhengzhou, so I am sure to find Zhengzhou repair the computer place, but if Baidu only match the computer repair this keyword and did not match the region, it is not conducive to user experience. Of course, Baidu here simply need to locate my IP address on it.
Baidu Search: "UPS" results decomposition
Then, for example: we go to Baidu search "UPS", the results are as follows: (Space reason, screenshot of the middle part, only to do contrast use)
We can see that the expression of this word is very wonderful, but also the power of Express, Baidu recommended both Express and recommended power, you say is not Baidu ventilation? In fact, of course not, this result is Baidu through the algorithm to judge, to understand the needs of users to give such rankings, then how to judge the two kinds of demand which is relatively large? Very simple, yes, is the user's clicks, according to the user needs to maximize the matching principle, USP Express was ranked first.
How to rank search engines
Demand decision ranking, search engine he will meet what needs more words, on the later optimization has any enlightenment,
- 1, if you want to let your keywords ranked in the top three, where you need to be your website to meet the needs of the largest, through a large number of outside the chain to do the top three, but your clicks are very low, Baidu will make an adjustment, put you in the back,
- 2, if you do this thing, in a certain keyword, is not the greatest demand, where not to do this word, through UPS drop-down box, we found that UPS is not satisfied with the largest, we do UPS mobile power, we have to do the largest matching,
In addition to demand matching, title How to write, keywords How to write, this is a traditional match.
User Search Word, this is not a demand score, this search engine to give you a direct score after screening, the user search the word whether the full title of the search engine to do a comparison, and then give you a score. Some users search for a word that he does not fully display in the title such as: We Search maintenance Company (Computer Repair _ fluoride _ Cleaning _ erqi _ Jinshui) The word appeared in the top three, I was searching for the Zhengzhou computer repair company, but the results of the search out no company, why he in front? There are two reasons:
- 1, demand, in a sense, optimization process accounted for a lot of, if a site you did not do any optimization, but one day there are 10,000 people to click, this is the audience, because of the numerous, his weight will come up without the company that word, but there are user needs, there are also audience
- 2, ranking factors, matching is just a score of one of the factors, in the ranking process, a lot of factors, if there is no full mark on a certain factor, in other scores higher, which you the word is also a match, complete matching is an advantage.
Title, keyword, content matching, Baidu will be you a better score
Zhengzhou Air Conditioning Repair company, you inquire is this word, the title does not have the company this word, click in, Home has the word, according to the search engine split principle, also can match, this kind of split match, not complete match
Zhengzhou Air conditioning repair, air-conditioning maintenance company, the word, but still not exactly match, such a split match if other places have his advantages can also be ranked,
The first: Zhengzhou decoration Company _ Zhengzhou Decoration Company-77 decoration of the second: Changsha decoration _ Decoration Company-77 Decoration
We want to do is: Zhengzhou decoration Company _ Zhengzhou Decoration Company, the first is a complete match, the second can also be matched to, but is split match. The first is the dominant in the matching principle, from the optimization point of view, (if your key is not much, can be displayed within the scope of the prophet, you can do a full match, if the key words more, out of scope will be integrated.) The first exact match is an advantage, and split matching has his advantages, for example: Beauty says, Discover, collect, share my beautiful intravenous drip, let change happen, such his operating mode is not the same, he is using a large number of ads under the line to attract large flow, not leading the chain and keywords to do rankings. A keyword, if the more the page appears, is not the higher the match, this is not a match score
User demand determines the ranking of the site, to meet the needs of the user is the correct thinking of the current seoer, we should change out of the chain of the Times, intentions for the user Service, and only in this way, can rank a higher level.
