Huawei terminal: Yu Chengdong's dream and reality

So far, for low-price smartphones represented by Huawei terminals, for industry insiders, the symbol of Huawei terminals is the microblog of Chairman Yu Chengdong. Maybe with the release of ascend P1 dual-core mobile phones, huawei terminals will become synonymous with smartphones in mainland China.

Yu Chengdong's Weibo may make many people in the industry uncomfortable. However, Yu Chengdong's persistence and popularity have more or less the feeling of Steve Jobs. For an employee who has been working at Huawei for more than 20 years, it is difficult to maintain such enthusiasm so far, but Yu Chengdong does. Some Huawei insiders believe that with Huawei's current system, Huawei terminals must be the only candidates for Yu Chengdong, is Huawei able to lead the show in the mobile phone industry, synonymous with China's core technologies over the years?

Many people were skeptical until the launch of ascend P1. After all, compared with Apple, Samsung, and HTC, Huawei entered the mobile phone field for only a few years and its accumulation in the mobile phone field was far from enough, even in the field of communication equipment, Huawei is synonymous with low prices. So last year, the old man believes that even if Huawei can become the future mobile phone industry leader, the core competitiveness should also be low-end mobile phones and close relationships with operators. It is not sure whether Huawei can play the leading role in high-end mobile phones.

A few days ago, the old man commented that the Huawei P1 mobile phone had surpassed HTC to reach Samsung's mobile phone level, which caused many friends to doubt, I believe that my friends who have met P1 will basically agree with the old idea. Of course, the price of P1 is benevolent, and we may not be able to reach an agreement. Even if we cannot decide that Huawei has surpassed HTC because of a P1, at least it indicates that Huawei is no weaker than any other mobile phone company in the world, including Apple, in the development of mobile phones, especially high-end mobile phones. This is also the true feeling that Huawei P1 mobile phones give to the industry.

Last year, the old man saw the global mobile phone market in the future: 4 + 1. The so-called 4 refers to the Group forces represented by Apple, Samsung, Huawei, and ZTE. The 1 refers to the Group forces represented by Chinese mobile phones, everyone in these four companies has no question about Apple and Samsung. After all, Apple has the most complete industrial ecosystem so far, and Samsung is ahead in terms of components, last year, the veteran believes that Huawei and ZTE are emerging in terms of their cost, global market, and operator advantages. Even if the profits of the mobile phone industry are stolen by Apple and Samsung, huawei and ZTE can still seize enough market share at a low price. Of course, the old bosses like Nokia, Moto, Sony, and HTC won't have any market, but none of these four features are even more prominent, it either occupies profits or occupies the market.

The breakthrough of Huawei ascend P1 can only be said that Huawei has passed the technology of smart phones, and does not mean that Huawei will be able to compete with Apple and Samsung in the future, if Huawei's future plans only target mobile phones, Huawei can only achieve the current status of HTC and Moto. To realize its dream of dominance in the communication industry, Huawei must form its own industrial ecosystem.

Feasible strategy of Huawei terminal: Learn about Apple strategically, aim at Samsung tactically, and take advantage of Huawei's advantages in network equipment and technology, alibaba Cloud strives to achieve interconnection between multiple devices, such as mobile phones, tablets, and set-top boxes, with home routing and storage as the center. The combination of home and personal clouds will become the core of the future and form its own ecosystem. With its own industrial ecosystem, Huawei has the capital to compete with Samsung, which is also the core of Apple's leading Samsung. The premise for Huawei to establish its own ecosystem is rooted in the Chinese mainland, in view of the differences in ideology, it is difficult for Apple to replicate the glory of the United States in mainland China. Huawei is likely to take advantage of the localization advantage of the world's largest mobile phone market to become China's apple.

With years of technical accumulation by Huawei, it is not difficult for Huawei to complete the above layout. It only takes time unless an accident occurs to self-destruction of the Great Wall.

Compared with Samsung, Huawei has a strong network and software experience and a weak accumulation in components. From the chip field, Huawei haisi has made a breakthrough in quad-core processors although it started late, some progress has also been made on the Baseband Chip. Although Samsung does not have its own wafer factory, it can work with TSMC or even intel to meet its own needs, panel and memory can adopt the same strategy as Apple: In cooperation with Japanese companies, although Japanese companies have been operating poorly over the years, they have been technically leading the industry, cooperation with Chinese companies can solve the technical market transformation challenge. That is to say, as long as the strategy is right, the weaknesses compared with Samsung can be completely compensated.

The above is more about Huawei's advantages, that is, its technical advantages. Huawei's advantages in the mobile phone industry are also obvious: Brand and market.

Aside from Apple and Samsung, Huawei's weakness in terminal brand and market layout is also obvious compared with Lenovo and ZTE. ZTE's mobile phone sales ranks among the top four in the world, lenovo channels have already entered towns and towns, While Huawei brands and channels are embarrassing. Although the brands are well-known in first-tier cities, consumers in these cities have a special liking for overseas brands (maybe the launch of ascend P1 will change). In the third-and fourth-tier cities, Huawei's brand awareness is not high, but it is currently the main purchase group of Huawei terminals.

The flood of the water market will also become a fatal injury to Huawei's promotion of high-end mobile phones. Samsung Galaxy Note is priced at 5800 yuan, and the price of water products is only 3500 yuan. If it is a well-known local brand that operates in accordance with the law, in the high-end market, the pricing of Huawei mobile phones will be very difficult. If the price is too high, it cannot compete with overseas brands. If the price is too low, it will lose the profit that enterprises need to develop, presumably, the launch of Huawei mall aims to solve this problem. Building traditional mobile phone channels or vigorously developing e-commerce is a mandatory topic for Huawei's management.

Without a doubt, if a mobile phone manufacturer in mainland China is proud to appear, Huawei is one of the most promising candidates. Yu Chengdong's dream and perseverance have the resources and accumulation of Huawei, the probability of Huawei terminal success is growing. However, as mobile Internet has just become popular today, entrepreneurs face too many choices and judgments. Any mistake will slow down this process, fortunately, the launch of P1 proves that Huawei has taken the first step. (Old Region)

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