I le network CEO Zhou Juan: Video field King has not yet appeared

Moderator: Good afternoon, dear friends! Today we are very happy to invite the founder and CEO of Zhou Juan.

Zhou Juan: Good friends, I am the Zhou Juan of my Music net 56.com.

Moderator: Do you have any new information on the financing of my music network?

Zhou Juan: We got the first financing last year, it is Sequoia Capital, we got Si Wei this year, last year we chose Sequoia Capital this is because they see we are successful, they can not only bring in money, but also can bring the successful experience to us.

Moderator: This year and last year's video site is very hot, looking back on this development is not your original expected?

Zhou Juan: Yes, we are China's first company to do this field, May 06 released the brand, was the first domestic support video, online playback way, when the United States YouTube did not fire, we have just done a little hesitation, think this industry in the end do not, After all, no this field has not got up, but we do three months, found that I le net in China Fire, VC began to contact us, and then China's continuous video site began to do, which proves that the industry is promising. Last year we had less than 10 million of the traffic, this year has broken through 60 million, so I think the development of China's video industry is very rapid.

Moderator: What do you think about the media's attention to the video site?

Zhou Juan: Video This industry is everyone optimistic about the industry, but also the future explosive growth of the industry, so the media is very concerned about this matter. Not only the traditional media, including the television media, including new media, such as the Disney group to invest in us, this is because the industry is good, more opportunities, we will pay more attention to the industry, this is a very good thing. There are many opportunities in this industry to do things, and we can prove that our choices are right. The key is that we are in this industry a down-to-earth way to come out of their own, this is what we have always insisted on doing.

　　Zhou Juan, founder and CEO of our network, interviewed in Sadie Net

Moderator: When you set up my music network when how to judge the choice of the industry users of the development value?

Zhou Juan: Before I started this company, my partner and I were in the company of NetEase for 6 years, at that time we did a thing is a personal tens other system, so we come out of the time to do with a personal platform, the second to entertainment, because we see the development of entertainment, broadband Internet development is very fast, We think the video industry is very promising. Our video platform released within one months, we saw the user uploaded video, the production of video is very good, and the volume is very considerable, so we think the road is right, grasp the needs of users.

Moderator: The current development to see the choice is very correct.

Zhou Juan: Very correct, because we have been focused on this area to meet the user experience, we found that the Chinese Internet demand in this area is explosive growth, so the industry will have more opportunities in the future.

Moderator: Can you give a specific introduction to the current I Le network can provide some services?

Zhou Juan: We are the first to provide online upload video platform, which we are different from other sites, recording can simply let a netizen to record a video with the camera, which is an experience for users. We have always thought that the Chinese netizens and the American netizens are different, perhaps his originality is biased in some way, for example, the age of Internet users in the United States may be more than 30 years of age, more mature, the probability of having DV more than Chinese netizens, their production of video quality is relatively higher than the quality of Chinese netizens.

Second, do we have a very good product, can let users experience the fun of the original, this is not only he has hardware equipment, his hardware DV, DC is on the one hand, but we also need to have a matching Internet products, can make him convenient to create the original works, spread out. So the two features are the main feature. By the second half of last year we launched another product, called Photo album video, we all know that the Chinese user photo usage is very high, each user as long as we simply pass a few photos on our site, with a music can make a very beautiful album video. This user is very popular with users, last year released to now this product has occupied most of China's market share. We are through these three products to meet the needs of different users of high school low-end, let them create more original content. The combination of these products so that our user needs can be in high, medium and low-end can be met at the same time.

Moderator: Most of the content is original?

Zhou Juan: Yes, because we have these products so that the user's original strength is guaranteed. Because the user has the original ability is on one hand, has the very convenient product lets him original this is more important.

Internet users: Broadband costs are very high, is four times times the United States, if the advertising can not reach four times times the number of words, that profit seems to be in the foreseeable future?

Zhou Juan: Video site Profit point is not only advertising on the one hand, because China's bandwidth is really high, but is not four times times so Big gap, it is not necessarily, this is to be based on a company using technology, the use of cost control is to reduce the cost of bandwidth to a certain share. Our entire team has done a very good job of controlling this, leveraging the experience of our technical team to increase bandwidth usage to the highest level, with technical assurance that we can lower the cost of bandwidth and allow the same bandwidth to serve more people. Video advertising will occupy one of the profit models, but other models have, the other two profit models, the 13th G ERA and mobile phone related applications, this is a very big mainstream direction, next year is the Olympic Games, I believe 09 years when 3G applications can be popularized to ordinary users. Another is the video search, it will also be a profit model, because the search mode can be used in many ways to make a profit.

Moderator: Is there any cooperation with the large portal site?

Zhou Juan: We have cooperation with NetEase.

Netizen: Excuse me 56 after the road how to go, after all, large video site also has many home?

Zhou Juan: We will continue to focus on this area, although the current market to do video sharing company more, but the real king has not appeared, the real winners have not appeared, for us there are many opportunities, it is important that we can focus on their own user experience to do a good job in our market services, Let's walk farther and better on this road.

Moderator: What kind of criteria do you think should be met by your so-called King and winner?

Zhou Juan: Like the three main portals in China's position, the same in the video field will be the situation, at least the top three, its position in China should be unshakable.

Moderator: Is there any specific measure of the standard?

Zhou Juan: Mainly according to market share, the number of users, influence, comprehensive consideration.

Moderator: In terms of current market share, in the whole first echelon, the front several, they are roughly what kind of situation?

Zhou Juan: Now this market is far from saturation level, everyone just eat the corner of this cake, this market is still very big. The next thing we can do is to make the cake more market in the process of development. Many companies, the media will ask a question, we are not competing with each other and so on, in fact, I think the market is far from saturated, we have to do a lot of market. Because the video market is a brand new market, its market share will be the same as the previous portal market should be the same size, there is such a large user base exists. So it's early in the market.

Moderator: Can this understanding, are in their respective development and expansion of the stage?

Zhou Juan: Yes, but the field of video sharing will certainly emerge in the first few years around June. As it grows back, the requirements for a company's operations, the challenges to a company's technology, and the demand for a company's capital are multiplying. So I believe 6 months will be able to decide the outcome.

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