I read "building a comprehensive R & D Management System"

After reading "building an all-round R & D Management System", I was deeply inspired. The following is my statement, which is biased.

1. the R & D system should have a forward-looking Market Development Department.

The market is not only compliant, but also guided. Guide the trend and the trend. How to guide is actually a value and a recognized culture. In early 1990s, few people made loans to buy a house until one day Guoluo Wife and beauty Guoluo Mrs. People in counties and towns do not have the willingness to make loans because Guoluo Wife and beauty Guoluo Many people do not know the story of mrs. A story creates a difference between the values of people in the city and those in the country. To guide the market, we need to guide the consumer's values. If we cannot guide the consumer's values, we need to study the consumer's values and then adapt to the consumer's values.

The forward-looking Market Development Department is able to systematically understand the market development trend and define products. If there is no definition of a product, there will be no soul for the product. Therefore, market development is to explore the characteristics of the product, so that R & D is fundamentally distinctive, and can lead a trend.

Basically, most companies have sales departments, but these departments cannot replace the R & D marketing department. From the perspective of the organizational system, these departments and R & D departments are different administrative directors, and there will inevitably be conflicts, which cannot form a close combination. From the focus of work, the market focuses on sales, R & D focuses on research, sales and research are out of touch, and it is easy to form a "no product sales, no demand for research ". The demand comes from consumers. Only the sales staff can access the consumers. The sales staff pays attention to the sales, so they cannot devote themselves to the market analysis market. The R & D staff pays attention to the research, we believe that the product demand is a matter of the Market Department, and we cannot grasp the market without active contact with the market. We can only build a car by closed doors. Products have no soul, no competitiveness, and the performance of such products in the market can be imagined.

To bridge the gap between R & D and the market, Huawei's solution is shift. Huawei's recruitment staff must go to the market for training for three years before engaging in product R & D. One of their rotation purposes is to make up for the gap between the market and R & D. The Market Development Department is a good method. The positioning of the Market Development Department must be clear; otherwise, it will overlap and conflict with the market and development functions. The left is the market, and the right is the development.

 

2. The system is the only way to survive.

In the factory assembly line, every process is very simple. It is just a simple action that can no longer be simple. However, if a link lacks or has defects, the final test will be unqualified, other links are useless. Similarly, the Market Development Department is an indispensable part of the company's product line. Due to the lack of this link, our product R & D is subject to human beings, with no innovation and a lack of product soul. As a result, the products sold by our company are not competitive. The products developed by our company have no soul and are subject to people everywhere. The company cannot achieve leapfrog development.

Only when the product line is self-built can it become stronger and larger. Don't wait, it's no longer the same as before, demand wait to deliver the door, we guide the trend, like the iPhone to make exciting products, so that other people can't beat you up.

Only a system can make it unfragile!