If you do not start a business, you are waiting for death.

Enterprises always need to be in the entrepreneurial state. When you stop starting a business and want to "keep yourself", there is only one road ahead: shrinking, fading, and dying. Either self-revolution or revolution, there is no third path!

I often hear a saying: "It's hard to start a business and keep yourself in business ."

Is this true?

If this is true, where are the boundaries between entrepreneurship and business-keeping? If the sales volume is less than 10 billion, it is entrepreneurship. If the sales volume is more than 10 billion, is it business-keeping? Was it a start-up business within 10 years of its birth, or was it a business-holding business 10 years ago? Brand 2 is entrepreneurship, and first is business-keeping?

Does Haier no longer start a business, but is it only engaged? Does Microsoft no longer start a business, but is it only engaged? Do the top 500 companies in the world no longer start their own businesses, but are they only engaged in business?

Human beings have been in existence for more than 1 million years, but they are still starting their own business today. They have never heard of anyone who says that people on Earth are "defending their businesses ". The United States has been in existence for more than 200 years, but is still in the business today, never heard of anyone who said: the United States is in the "industry guard ". Edison has never heard of anyone since he was an old inventor: Edison is "active ".
In fact, the relationship between entrepreneurship and the Business guard is not a positive relationship, not a parallel relationship, but an inclusive relationship: entrepreneurship is permanent and the Business guard is relative; shouye is another form of entrepreneurship, and all shouye is a subset of entrepreneurship.

Taking advantage of the new market is certainly a start-up. It is not a start-up to hold the old market! The market changes, the customers change, the competitors change, and the customers change. Do you want to keep new products? Don't create new channels. Can you keep them? Do you want to keep new customers? Can I keep it unchanged? -Shouye is also a kind of entrepreneurship. The idea that "growth is entrepreneurship, not growth is business-keeping" is full of innocence.

Taking China's dairy market as an example, the total volume is growing at double-digit rates every year. Even if we achieve the highest market share, we still need to start a business to develop in sync with China's dairy industry. If one day, the overall volume entered the plateau period, and the expansion coefficient lingers at zero points, then, if we achieved the highest market share, will we enter the so-called "industry-abiding" period? No, that is the time when entrepreneurial intelligence needs to be upgraded. Today, in the tide of dairy industry, we only need to "follow" to develop. By then, we need to "move" to find the gap. Today, we can focus on "Meeting the needs", but at that time we must "create the needs" to move forward: entrepreneurship is more difficult!

Moreover, for an enterprise, in addition to its own market, there is also a global market; in addition to an extremely promising industry, there is still a thriving industry. The market has no boundaries, and the business has no boundaries.

It is harmful to regard "start-up" and "Keep-up" as two different categories of concepts. Many people may misunderstand that entrepreneurship needs to be "dynamic" and business-keeping needs to be "static; entrepreneurship requires "passion" and business-keeping requires "loneliness". Entrepreneurship requires "expansion" and business-keeping requires "restrained". Entrepreneurship requires a "drastic" approach, defending business requires "plain and light ...... In a word, entrepreneurship is closer to innovation than business guard, and business guard is farther away from passion than entrepreneurship.

This is totally wrong. It is this wrong idea that let Li qiwang put down his gun after entering Beijing, and then let the business flourish to the extreme, then it will fade to the extreme, after tens of thousands of students enter the university, they start to be the least "university" (compared to the university special courses): they thought they could breathe a sigh of relief, so they stopped the paddles, the result is a thousand miles away. To be an enterprise, you always need to be dynamic, passion forever, and creativity forever! In a word, you always need to be in the entrepreneurial state ".

In this world, there is only a "entrepreneurial" and no "business-guard ". Entrepreneurship is the only "immortality" Medicine. When you stop starting a business and want to "keep yourself", there is only one road ahead: shrinking, fading, and dying. Either self-revolution or revolution, there is no third path!