Impact of product details on User Experience

As the saying goes: "More beneficial ". I often see some product release advertisements or update logs, most of which have a type of information: this release adds the xx New function. It sounds good. You can experience more features. In the early stages of product development, or for young products, the increasing number of features is a good thing. However, for mature products or old-fashioned products, simply adding features will not necessarily improve the user experience, especially when the user taste is getting better and better.

Hassenzahl'sThere are four attributes in the user experience model:

Manipulation, identification, stimulation and evocation.

These attributes can be highly summarizedPropertyAndPleasure attributes. Practical attributes represent the actual functions and purposes of the product, while pleasure attributes represent the appearance, temperament, or psychological feelings of the product. In addition to satisfying users' needs, a successful product has more and more important pleasure attributes embodied in product details. In the age of fierce competition, it has even become a key factor in user experience.

However, not all teams pay attention to the accelerated effect of the enjoyment attribute on user experience, and are facing more and more feature requests from Po, few teams focus on developing heterogeneous features while maintaining the basic functions of maintain products, and facilitate innovation in individual details, express the product's unique temperament and convey the considerate care of the designers and R & D teams for the user's usage nuances. We can't help but think of our own projects. In the previous Sprint plan, the output of story points seems to be the only criterion for measuring the performance of R & D departments. No one cares whether the usability of feature has been improved, no one cares how to change the heroic feature that has passed on several release but is no longer so brave. As a result, product R & D has become a feature accumulation and requires everything, everything is just follow or copy, far from being outstanding.

Pleasure attributes can also be called charm attributes. As the unique temperament of a product, they are like the charm of a beautiful woman. As if they were realized, they seem unable to be clearly described in words. This strange experience is caused by many factors:

First, it is based on the practical properties of the product. A product with no basic skills, ugly interface, and chaotic workflow will be relentlessly abandoned by users no matter how well you have done it in special details. Only when the product has reached the industry average in many aspects can the enjoyment attribute stimulate users' emotional resonance to gain popularity.

Second, when there are few happy attributes, users are not easy to notice. However, as this attribute increases, user satisfaction increases exponentially, which is much higher than the increase of practical attributes. In earlier years, the Vaio notebook was designed with six design principles, namely innovation, pleasure, enthusiasm, encouragement, training and difference, to implement a small and lightweight body, a stylish and exquisite appearance, and a simple man-machine interface, the combination of multiple happy attributes, such as various colors and health care, has created a glorious journey of the Vaio series.

Then, after a certain number of happy attributes are reached, some of the early stages will gradually degrade to practical attributes due to the imitation and learning of other products. Therefore, the active products need to constantly increase the happy attributes, to meet the evolving needs of users. After the launch of the iPad, the tablet market was suddenly activated, with numerous vendors following suit and a large number of similar products. If Apple only adds features to meet users' new needs, the current popularity of ipad2. Ipad2 has not increased much in terms of its practical properties, but still has no USB or screen resolution improvement. However, some details have been adjusted, for further "Weight Loss" on the basis of being light and thin, the image processing capability has been improved, and the image processing capability has been improved at a very low price. this results in a lightweight, powerful, cost-effective experience that allows other competitors to go without any means.

For pleasure attributes, some design details are always the best. Product details can spread the artistic atmosphere, humanistic, aesthetic angle and commercial value. Google has been paying great attention to the details that bring to users. A recent impressive experience is that when you use Google for search, you may forget to switch the input method and enter it incorrectly (in a local language) google's search engine will repeat your local language based on your current location. Do you forget to switch the input method, and then give a warm prompt "are you looking for XXX? ", Reduce the number of error searches caused by user errors. What a considerate design and warm details! Unfortunately, the service currently does not support Chinese characters. The iPhone will display a magnifier when you press the text to facilitate you to choose the text insertion location. This is also a detailed design of a genius. Every time you use it, it will deepen my feelings for Apple products. Sony made a fresh attempt in the design of the playstation3 host power key, replacing the physical key with an inductive key, which can be turned on with a finger with a temperature, the pencil, ruler, and other non-temperature objects cannot be started when they are touched. As the fingertips gently pass over, after a crisp "Drop" sound, the boot music of the PS3 host sounded, which has become a wonderful memory for Sony.

"to seek elders of wood, you must first fix its roots. To seek the elders of the stream, you must first seek its source ." The Details determine success or failure. Each designer should understand and remember the details in the correct direction. Perhaps, one of your tireless efforts in every detail will eventually open the door to the user's lock.