Importance of intra-site search

1. Why don't I give up on-site search?

If it is so difficult for intra-site search to work effectively, why not give up this function? Do other things with the saved money and time? If intra-site search does not work, why?

After all, we have seen that website visitors are more successful in browsing than in-site searches, and they have more purchasing behaviors, more than 87% of impulse purchases come from browsing-so remove the intra-site search function, OK? Wrong. These searchers are usually not smooth in browsing, so they will consider searching within the site to find the desired information. Therefore, removing the search function may cause all businesses to be lost.

Of course, it is always right to improve the browsing quality of the website, but you cannot allow browsing to satisfy all people. Otherwise, people may still search for directories instead of Baidu. In other words, we should not discuss whether to do in-site search or navigation to attract browsing. Both are indispensable.

2. Poor search results are provided to good customers

What if you do not search in the station? Or what happens when your intra-site search function cannot help searchers find what they want? Your customers will find other solutions. We have seen how customers generally start to browse your site and turn to search when they cannot find the obvious link. When customers want to perform intra-site search, they find that this function is not available, or what actions do they take when they don't believe in your intra-site search?

They will return to Baidu and some will use google. And start searching from the search engine, but more and more people don't need to spend this effort. Every year, your customers start to quickly search by using the search toolbar on the browser. The search toolbar is great. You may already be using it. They help you save a few clicks when you want to search, but you may not understand them. You need to carefully consider the search bar because they threaten your business.

The search toolbar always appears in the browser when it is not used. Therefore, the searcher only needs to move the cursor to the input window and enter the search request. Then, click it, the user will see the search results, and the results may or may not have your website. Why should we pay attention to this? Because the toolbar makes it easier for people to leave your site. When your visitor is wondering whether they can find what they need on your website, these toolbar will greet them to leave. A few years ago, these visitors may use the search function on your website, but today they have a new option if they use Baidu's search toolbar instead of yours. Their next click may bring them to other websites.