Importance of website themes for Google optimization

It is the main topic of a website and also the main theme of the website. This topic is to tell the search engine what information your website belongs. For example, if your website is about seo optimization tutorials, you should discuss the subject of seo. Without a clear and unique topic, search engines cannot identify the category of a website or attempt to provide information about it. Especially for Google optimization, because Google attaches great importance to the topic of the website.

Why is the theme of this website so important? Because the relevance of the website content determines the importance of the topic. The search engine determines whether a website is highly correlated based on three factors: keywords used by each webpage, keywords linked to your website, and keywords used to link each webpage. Websites with strong relevance are given priority to customers. This gives priority to the ranking of search results. When the content of a website is focused, search engine believes that since the website is so enthusiastic about a topic, what it talks about must be valuable information.

For example, if a metal sales website shows the platinum and gold of various styles. However, the content of each page is different from that of another page. For example, the platinum page is different from that of gold, but the theme is still metal. Like other mainstream search engines, GOOGLE's targeting of themes often affects the search ranking of a web page. This is one of the reasons why a PR6 website cannot be listed at the top of the PR3 website.

If the PR value of this metal website is 5, it suddenly adds some webpages to sell jewelry. What is the result? The PR of the original pages such as platinum and gold may remain unchanged, but the total PR of the website will be diluted by the increase of jewelry. In this way. When another website that specializes in jewelry sales has enough opportunities to search for jewelry, the keyword ranking prevails over this metal website. Only by keeping the characteristics and pertinence of the topic can search engine optimization play a role.