1, Taobao ranking characteristics:10-15 minutes will be changed, ranking instability accounted for the comprehensive search flow of 100%.
2, Taobao ranking reason: let each treasure has the opportunity to show. Note: The mall is not affected by the shelf time, the tendency to assess service indicators.
3, search engine Baby rankings show the principle:
Here is the search presentation and ranking process:
4, Taobao ranking mechanism:
① Lower shelf time to choose less competition, the current night before 7:30 is every 15 minutes ranking once, 7:30–11:30 is ranked every 30 minutes, the early morning 30 minutes to the hour update.
② relevance, class attributes, window recommendations, the shelf time, etc. directly affect whether the baby can be placed in the current ranking conditions.
③ store weights affect ranking order: Refund speed, praise rate, dynamic score.
④ Store weight higher, stay on the home page longer.
⑤ Taobao new rules, 0 of sales products do not participate in the rankings, you must break 0 (0 brush specifications to explain).
5, factors affecting the ranking:
1) Relevance
① is the most important ranking factor for title relevancy, attribute relevancy, and inner page relevancy.
② correlation score is 0 or 1. If the keyword is not related to the baby, the score is 0.
The ③ keyword does not affect dependencies in the order of the headings.
④, if the baby is placed in the top recommendation category, then the correlation is 0.
2) Market rules
① treasure priority, must participate in the elimination of insurance, truthfully described.
② Window recommendation Priority – Set up automatic window.
3) The shelf time
The closer the ① to the next, the higher the time rank.
② edit, modify, picture, Detail page does not affect the shelf time.
③ arrange the whole store baby every day have a shelf, for the whole shop associated with the flow of money.
4) Cheating
① cheating and violating the rules will lower the rankings (stealth down right).
② avoid several miscalculations-repeat the goods, change the baby (change the first picture technique), stack the key word.
5) Product Quality
① first picture good or bad-avoid buyers see bad pictures, psoriasis, the same baby.
② Baby Detail Page Associated quantity, only the number of headers associated is valid, an item link is an association.
③ the 3rd screen did not begin to show baby, affecting the weight of quality.
④ Baby The head connection baby will be limited to 8.
⑤ Baby Details Page Bottom association does not affect the weight of the product quality.
6 popularity of commodities
① sales-mainly looking at 7 days sales and 30 days sales growth.
② cheat sales will deduct points.
③ Poly Cost-effective, daily specials, Taobao category activities (background registration), VIP are counted 0 popularity.
④ paid advertising (through train, drill show, hard wide, Taobao Guest, SMS), pay attention to energy ads (micro-blog, the shopkeeper said, gangs, beautiful said, Mushroom Street) are counted 1 popularity value.
⑤ conversion rate-30 days and 7 days conversion rate of the same proportion of conversion rate only to see the conversion rate of search flow, with all other traffic has nothing to do!
⑥ Popularity Value Discount – if the baby on the new, to 70 percent new, (no original price sales), then revert to the original price, the popularity value = Original popularity value x0.7.
7 Seller Service Quality
② Store Dynamic Rating (DSR)
③ Refund Rate Refund speed
⑥ Customer Service Quality
