Interactive Design User research: User and user characteristics

Article Description: to create 1 sites that can communicate effectively with your users, you must take into account the users you communicate with. Understanding the needs of users is critical to our decision on the content, information, user, and content structure of the site.

To create 1 sites that can communicate effectively with your users, you must take into account the users you communicate with. Understanding the needs of users is critical to our decision on the content, information, user, and content structure of the site.

The user is not passive to accept the information provided by the website, all people will constantly according to their own experience and guess to understand.

What I see on the screen, even if we agree with the same language, everyone's understanding is not exactly the same.

We will be based on their knowledge and experience to understand what is seen, (if you do not live in London, do not know Oyster card, Oyster card is used in public transport when the tourist stored value card).

Successful content writers are centered on their users

User's needs:

In the process of writing, remember what characteristics of the user?

Why do people come to visit your website?

What are their problems and tasks?

What background are they in?

A correct understanding of the needs of users can help you write the content they need in the language and manner of your users.

Clarifying the visitor's purpose is helpful in selecting and organizing content, and making content more responsive to your and user's goals.

Here's how to get and take advantage of the "user and why they use the Web site"

1, List Primary Users

2, Collect user Information

3, list characteristics for each user

1, List Primary Users

When it comes to listing key users, how do people define them when they refer to the content on the site? For example:

Patients, health care providers, researchers.

Parents, teachers, students.

Passengers, pilots, mechanics, airport staff.

You can also consider this from a different perspective:

People who often buy game equipment and occasionally buy game equipment

Local customers, foreign tourists

Shopper, viewer.

Please note that all we say is "people" do not assign departments or organizations or units as users.

2, collect information about a user

Understand the user from "for the user to consider: start, but this is not enough, only the user and their real situation in-depth research." You will know what kind of people they are, what their goals and needs are, and how they can write their website content.

Here to provide you with some advice to understand the user, as far as possible to do everything: the observation of users, listen to the voice of users, and site potential users to communicate the most effective.

Consider the mission of the site. Who does the website serve? What kind of work do you want to help these people do?

Let the site users fill out a short questionnaire. Ask questions about themselves, the reasons for using the site, whether you find what you need on the site, and so on.

Watch the user and listen to the voice of the user

Read the customer complaints, consulting content of the customer on the site have encountered any problems?

Interview users who use (or may use) the site

Use the following interview:

Situational Interview

Key Event Interview

Usability testing of existing content

Observe test users and listen to their ideas or issues related to their needs and the way they are used.

3, list key features for each user

After you know who is (or should be) your site, list the relevant features for each group of users. Should include the following:

Key phrases or quotations

Experience and expertise

Temperament

Values

Technology

Social and cultural background

Demographic information (age, etc.)

Key phrases or quotations

For example: What information do you want me to keep in mind when writing the content of a website?

Customer A: Please keep in mind that I am busy!

Customer B: I don't care about the organizational structure of the content, I just want to find the information I want.

Customer C: I like to see pictures, if no pictures are not attractive enough, I will go to other sites.

Experience and expertise

Consider the user's experience and expertise in the field of knowledge and website operation (different user groups should be treated in a special way, and the user experience and expertise in the same group may also have a high or low score).

For example: for game trading Sites:

Often buy people: may be very familiar with the trading site, only to meet the successful completion of the transaction is not the ultimate goal, customers want to find the most inexpensive goods, the highest credit products.

People who buy occasionally: may not be familiar with the trading site, just want to meet how to quickly buy the required goods.

Temperament

In some cases, people's temperament is a very important feature of the user:

Full of enthusiasm.

Impatient of

of anger

Fascinated by

Nervous of

There's pressure.

Wait a minute......

Values

Mastering the concerns of users may help you decide what content to include in your site and what information it emphasizes, and understanding values can help you understand that users don't do too much reading, and why the site should reduce text and clear

Dialogue to meet the needs of users.

Customer A: Price is very important to me, I need to know the cost of purchase price

Customer B: I need a credit high commodity

Customer C: I need to have a picture of the product information

Technology

What kind of separation rate does the site user work on?

How fast are they on the internet?

is the website connection stable?

This information should be fully understood before deciding on the content of the site.

Social and cultural background

You should also know when and where the user is viewing the content of the site:

Are you 1 people or are you with someone else?

Planning to search a site like yours for a long time every day?

Where are you at home, unit?

All of these features are important and should be taken into account when deciding on the content and content of the site.

Demographic information (age, etc.)

Age may have an impact on your site. If the content is written at a specific age, such as teenagers, then age affects design style and writing style.

But age is not the whole information of statistics, the same age group between users also have a great difference, site experience, the sense of the site (attitude), eyesight and other aspects of the difference. The site design should be to meet all the different people (ease of use).

Summarize:

In the design content process, everything around the customer, customer-centric, understand the customer's needs, collect customer characteristics information, and listen to their ideas or their needs and the use of the way content related issues.