Internal entrepreneurship: a win-win Enterprise Strategy

In real life, it is often because the growth of enterprises lags behind the growth of individuals in the Organization, and the leadership is not so enlightened, the eyes of an outstanding professional are looking at their own business to create a large number of profits for the company, but most of these profits have nothing to do with themselves, and it is impossible not to face the temptation to start their own business.

In this context, the internal entrepreneurial system of an enterprise is born.

Internal entrepreneurship: the "killer" of Talent Retention"

The so-called internal entrepreneurship is usually initiated by employees who have entrepreneurial intentions and ideals. With the support and approval of the organization, employees and enterprises share entrepreneurial risks and share entrepreneurial achievements.

At the end of 2000, Panasonic launched the panasonicspin upfund Panasonic venture capital, psuf for short, which is one of the representatives of such internal startups.

First, Matsushita Electric Appliance Company set up the Matsushita venture capital with 10 billion yen from the very beginning, and explicitly stated that it was used to support the startup of Panasonic employees, it is not limited to employees who are closely related to their existing business. On this basis, Panasonic proposed that, in the next three years, it will conduct three annual recruitment activities for employee entrepreneurship programs to ensure the training and support of internal entrepreneurs.

Panasonic won a larger market while winning the hearts of the people.

In the past, Panasonic was limited to sales of imaging equipment. before the launch of the psuf program, the company was a competent salesman in the outdoor large-scale photo and video equipment business. He is familiar with the market, and he is not satisfied with the fact that Panasonic only sells image and hardware devices.

"For users who have set up display terminals, they must be able to provide the image information transmission service at the same time, and the two will undoubtedly achieve the multiplication effect ." Yu yuanchun said.

However, the status at the time of the original Chun Dynasty determined that he had no right to make decisions. With the popularization of broadband networks, the Environment Conditions for Providing cheap animation information for network terminals were gradually improved, this market has begun to show off. So, after Panasonic launched psuf, it was time to start a business. From the original chunzhi, Panasonic also began to discover its own shortcomings and began to adjust its own strategies.

This is exactly one of the purposes of psuf's founding. That is, Panasonic found many problems in its own operations, it is a pressing challenge for Panasonic to restore the vitality of an organization system that has already been called "Unsettled" in the economic downturn. To this end, it is wise to discover the talents with innovative spirit in the company. Moreover, it cannot be one or two, but a large number of innovative talents. The intense brainstorming brought by these talents will deeply touch the old corporate ethos of Panasonic and completely reverse the current situation of Panasonic.

The company also uses psuf to reveal the following information to its employees: Cultivate pioneering talents who have the courage to challenge new things and leave them as far as possible, let them become the next generation of elites who dare to shoulder the burden of Panasonic's career.

At the same time, more and more well-known enterprises in China began to incorporate the internal entrepreneurial system into the company's development plan. Shenzhen Huawei, a Chinese communication giant, encouraged internal entrepreneurship to solve the problems of large organizations and old employees and socialized its non-core business and service business. Through relevant policies, we provide some resources to the company's talents to help them go out and create enterprises. For example, Guangzhou dingxing Communication Technology Co., Ltd. is such a Huawei internal startup company, they are responsible for installation and debugging of nearly 1/3 of Huawei's Hunan Market, Jiangxi market, and Guangdong market. The existence of many companies has solved a lot of worries for Huawei, reduced market operation costs, and benefited both parties. However, yonyou software company plans to dispatch excellent talents from its headquarters to all parts of the country through the branch system in its internal business, establish branches across the country, allocate relevant resources, and give it greater space and market potential, to retain outstanding employees.

Internal Entrepreneurship: employees, more strategic

In his book "Competitive Strategy", Michael Potter mentioned three strategies that may make the company a leader in the industry. These three strategies are the total cost leading strategy, the difference strategy, and the target clustering strategy.

Galanz microwave oven production costs to the world's first level, it naturally became the industry's leader; the US management software giant SAP targeted high-end users, using all the resources to capture this field, it has also become a market leader. More companies are large and small, providing different products and services to open the gap with others, so that companies are differentiated to meet the needs of different levels of the market.

These efforts open up the market, and even enterprises directly access downstream resources for product sales. For example, the former Texas Instrument company, which produces electronic components as its core competitiveness, has integrated the products into the consumer fields such as tables and calculators, can be seen as the forward integration strategy of enterprises. In the future, enterprise competition will focus on the backward integration strategy.

Establishing an internal entrepreneurial system is an important tool for realizing the backward integration strategy. As a communication giant Huawei, many projects are outsourced every year in addition to R & D. Although this is more cost-effective than self-implementation, however, if one day the project progress is affected by a conflict of interests or uncontrollable factors, it will have a huge impact on Huawei, and this has already happened in reality. Huawei has developed an internal entrepreneurial mechanism to outsource its non-core business to its internal entrepreneurial companies, both work continuity, cost control, and management communication can save a lot of worry, While Huawei also solves its own worries.

When more and more people talk about the internal entrepreneurial system, they always think that this is a "wedding dress for others" thing. As long as the salary is proper, they can retain outstanding employees. However, the fact is that most enterprises treat outstanding cadres with high salaries, higher vocational colleges, and higher welfare. However, many outstanding employees leave their posts, indicating that only high salaries, higher vocational colleges, and higher welfare are supported, it seems that they cannot meet the psychological needs of excellent employees. What else do they need? According to the psychologist Maslow's demand theory, there should be only a sense of accomplishment. In other words, he also wants to be the boss.

Can two or more bosses appear in the Enterprise? The answer is yes, that is, "Internal Entrepreneurship ".

Therefore, the establishment of an internal entrepreneurial system not only solves the high-level desires of outstanding employees, but also allows enterprises to see problems of their organizations through these internal entrepreneurial enterprises, reflecting on yourself and finding a practical path to change within the effective time is precisely because of constantly discovering problems and constantly adjusting and revising your strategy, enterprises can continue to survive.

The internal entrepreneurial system is a powerful tool for creating excellent organizations. As long as you can make good use of this powerful tool, the company will have an inexhaustible engine.