International Business English learning [14]

You come to the price war buy and battle

After Robert returned to the company to report Dan's proposal, the boss was very satisfied with the other party's procurement plan; but in terms of discounts, he hoped that Robert would continue to be tough and try to find out the other party's limits. Can the two sides find a balance between the two sides on the above-mentioned prices? See the following breakdown:

English text

ROBERT: Even with volume sales, our costs for the exec-u-ciser won't go down much.
Dan: Just what are you proposing?
ROBERT: We cocould take a cut on the price. But 25% wocould slash our profit margin. We suggest a compromise-10%.
Dan: That's a big change from 25! 10 is beyond my negotiating limit. Any other ideas?
Robert: I don't think I can change it right now. Why don't we talk again tomorrow?
Dan:
Sure. I must talk to my office anyway. I hope we can find some common
Ground on this. (next day) Robert, I 've been has ucted to reject
Numbers You proposed; but we can try to come up with something else.
ROBERT:
I hope so, Dan. My instructions are to negotiate hard on this deal-
But I'm trying very hard to reach some middle ground.
Dan: I
Understand. We propose a structured deal. For the first six months, we
Get a discount of 20%, and the next six months we get 15%.
ROBERT: Dan, I can't bring those numbers back to my Office-they all turn it down flat.
Dan: Then you'll have to think of something better, Robert.

　Chinese Translation

R: even if it is sold in large quantities, the production cost of 'jian youl' cannot be reduced too much.
D: What is your suggestion ...?
R: We can reduce the price. However, the discount will excessively reduce our gross profit. We recommend that both parties take a one-to-one discount.
D: That's too much worse! A discount is beyond my negotiating limits. Are there other solutions?
R: I cannot decide now. So, why don't we talk about it tomorrow?
D: Yes. I have to discuss it with the company. We hope we can reach a common agreement.
R: (the next day) Robert, give me the first instruction. I have to reject your offer, but we can still find other feasible methods.
D: Hopefully, Dan. The above instructions show me how to talk about this business-but I have always wanted to reach a compromise.
R: I understand. Then we propose a phased protocol. Off for the first half of the year, and off for the next half year.
D: I can't report such a number to the company-they will definitely return the ticket.
R: You have to come up with a better solution!

Phrase explanation

Take a cut accept cut
"Take" is interpreted as 'Accept, select', equal to accept "; cut", which is used as the term 'cut, delete' and extended to 'price '.
We need everyone to take a cut in his salary, or else the company will have to choose some people to let go.
We need a pay-as-you-go approach. Otherwise, the company will have to fire some people.

Profit Margin Gross profit
"Profit" is 'profit '; "margin" is originally meant to be 'edge'; "profit margin" can refer to the proportional relationship between the profit obtained from sales and the price; it can also be the price minus the cost or price.
The profit margin on fruit and vegetables is lower than last year.
This year, the gross margin of fruits and vegetables is lower than that of last year.

Same comments and interests in common ground
"Common" is 'common'; "Ground" is 'site; land '. "Common Ground" originally refers to the public land used by the ancient European nations for animal husbandry. Since then, it has extended to 'mutual consent thes '.
When it comes to income agreements, we're on common ground.
We share the same opinion on income agreements.

Reach some middle ground to reach a compromise; coordinate with each other
"Reach", "arrive; arrive", and "Middle" is "intermediate '. "Reach some middle ground" originally refers to the battle between the two parties, which is far away from each other. It can be negotiated only when the two parties arrive at the central conference, and extended to 'compromise coordination '.
Your demand is too high, but if we can reach some middle ground we might have a deal.
Your requirements are too high. However, if we can reach a compromise, we may be able to make a deal.

Structured deal stage protocol contract
The so-called "structured deal" refers to the contract reservation phase, the price or order conditions will change due to the phase; different from "simple deal" -- 'single contract, because "simple deal" may only specify one price.
We offered the agent a structured deal to make it easier for him to agree.
We propose a phased contract to the dealer so that he can readily agree.

Turn (something/someone) down flat flatly refuse
The verb phrase "turn down" has the meaning of "rejection"; "flat" here is the adverbs, which mean "absolute, flatly" and are words that increase the tone.
When he asked us to pay cash, we turned him down flat.
When he asked us to pay cash, we refused.