International Business English learning [16]

Price B

A supplier supports his medium-disk vendors with an attitude of "unchanged" for price fluctuations on the market. But is this really the best price strategy? Are there any worries?

　　English text

A: You know, I think it's smart to stay with the same low price. Your MERs will be pleased.
B: We think that the basis price shocould stay low. It's wrong to raise prices just because market demand is going up fast.
A: Right. With such competitive prices, your regular MERs will buy only from you, and I'm sure you'll get a lot of new MERs.
B: I'm just afraid we might start a price war. The bigger companies might lower their prices to try to take our customers away, and close us down.
A: If later they try to compete with you by lowering their prices, I think the consumers wowould know they had loaded prices before, and wowould feel cheated.
B: Well, I don't think the consumers wocould know unless someone tells them.

　　Chinese Translation

A: I think it is wise to keep the price low. Your customers will be satisfied.
B: We believe that the basic price should be maintained at a low price, and the price cannot be increased as market demand increases.
A: Well, with such competitive prices, your customers will still buy from you, and I am sure you will attract more new customers.
B: I am afraid we will launch a price war. Large companies may lower their prices, pull our customers away, or even let us go bankrupt.
A: If they cut prices to compete with you for a while, then consumers will know that these companies have been unreasonably priced and feel cheated.
B: Alas, but I don't believe that consumers will understand this fact unless someone points out it.

　　Phrase explanation

Basis price basic price
"Basis", 'base '. "Basis price" refers to the price that does not include any additional or additional services.

Competitive Price
"Competitive", originally 'competitive ', implies that 'competitive potentials '. A product that can compete with other similar products in the market at a low or medium price.

Price War
When the vendors of various manufacturers sell promotional products, regardless of the consequences, compete to cut prices, making the market price messy, This is a price war. Consumers often play a winner in this war, but they may also suffer losses if they do not know how to keep the purse tight. "War", 'War '.

Loaded price additional charges
"Loaded", 'loaded '. This term refers to the price that exceeds the product cost. It is generally because of the provision of some additional services (such as special packaging, urgent parts, etc.), or the impact of sales policies, the product price is greatly increased unreasonable.

　　Sentence Summary

●I'm worried...
1. I'm just afraid that...
2. My fear is that...
3. My only hesitation is that...
"Afraid", 'fear, uneasiness '. In this model, it is extended to 'I'm afraid...', and the things quoted after "that" usually have negative meanings. This is also a practical sentence that often expresses 'not completely approval'. In particular, few people in commercial negotiation directly say "no", and use this remark to express their doubts.