Introduction to parameters of Alexa's traffic ranking

A list of all webpages on the Internet classified by traffic ......

By analyzing the webpage behavior of the Alexa toolbar, Alexa calculates the traffic ranking. This information is sorted, reviewed, checked, and collected, and the final traffic ranking information is displayed in the Alexa service. This process is quite complex, but if you want to understand it, continue reading it.

1. What is traffic ranking?
The traffic ranking is based on the historical traffic data of millions of Alexa tool bar users since one quarter, combined with PV and the number of users reached. Alexa calculates the PV and arrival rate of all webpages on a daily basis. The main Alexa Traffic ranking is based on the geometric average values of the two data parts within a period of time (so the ranking of a Web page, it also shows the number of users browsing the website and the number of webpages viewed by these users ). The changes in the last quarter depend on comparing the current ranking of the website and the ranking of the website three months ago. For example, in July 1, the changes in the last three months will show the differences between the first quarter and Second Quarter traffic rankings.

2. websites and web hosts?
The traffic calculated by the website, specifically the traffic at the domain name level. For example, webpage hosts www.002pc.com, bbs.002pc.com, and union.002pc.com are considered to be part of the same website because they are located in the same domain name 002pccom. One of the exceptions is the blog and personal homepage. If they are automatically recognized as suspicious URLs, they will be treated separately. Similarly, websites that provide the same content are also found in one website.

3. What is the arrival rate?

The arrival rate is a measure of the number of users. The percentage of Internet users that visit a specified website. Therefore, if Yahoo. com has a 28% arrival rate, it means that 28% of Internet users worldwide who accept Alexa statistics have browsed the website. Alexa's weekly and quarterly average arrival rate is the average value of the arrival rate of a specific timer. Quarterly changes depend on the arrival rate of the current website and the previous quarter.

4. What is PV?
PV is used to measure how many Alexa toolbar users browse the page. When a user browses the same page for multiple times on the same day, it is calculated as one. The per capita PV of a page refers to the average value of each user who browses the website to view the page every day. Quarterly changes depend on comparing the current PV of the website and the PV of the previous quarter.

5. How to calculate the traffic trend chart?
A trend chart displays a dynamic chart in the unit of three-day average daily traffic. Daily traffic reflects the website traffic on a single day. In contrast, the ranking of the main traffic displayed on the Alexa toolbar and elsewhere is calculated based on the average traffic in March.
The daily traffic ranking benefits occasional high-traffic sites, while the quarterly traffic ranking makes websites with sustained traffic feel good. Because we believe that continuous traffic can better measure the value of a website, we choose quarterly traffic ranking to represent the overall popularity of the website. The reason why daily traffic is adopted in the trend chart is that it can clearly reflect short-term traffic fluctuations.
In the trend chart, the quarterly traffic ranking of a website is higher than any of its single-day traffic ranking. In any given day, many websites may experience temporary traffic spikes in rankings. However, if a website has sustained traffic performance, it may rank the best in the quarterly average traffic ranking. A similar example is a four-day golf tournament: if the first player in each game is a different player, and you have won the second place in all four matches, then, you will win the final victory.

5. How to calculate changes?
The change list is based on the change in average arrival rate (number of users. For each website on the network, we calculate the average weekly arrival rate and compare it with the average arrival rate of the previous weeks. The more obvious the changes, the higher the ranking of the website. The percentage change on the change list is based on the arrival rate change. It is worth noting that the traffic ranking displayed on the change list is the Weekly Traffic ranking, which is consistent with the quarterly average traffic ranking on other Alexa services and the arrival rate ranking used to generate the list, they are all different.