Investment and marketing of swine in Harvard classic marketing case

A man sold pigs in a rush, and 20 pigs were not sold in the dark, so he went to a farmer's house to stay.
The young woman said: it is inconvenient to have only one person at home.
Male: Please give me a pig.
Female: Okay, but there is only one bed at home.
Male: I am also sleeping in bed, and I have another pig.
Female: Agree.
Discuss with a girl in the middle of the night. I will go to bed with you.
Male: give two pig.
Female Yun: the request cannot be moved.
Shao Yao, the man couldn't help it. He begged for a moment, and the female refused.
Male: Give it to both ends. Female consent.
The male stopped eight times, and the female asked why not move?
The male said that the pig is gone.
The female whispered, "why don't I give it to you ......
After dawn, the man whistle to catch 30 pigs (including 10 of the young women's family ......
Harvard instructor's comment: To discover potential user needs, we must guide and cultivate user needs in the early stage. Therefore, the investment generated is in line with the development rules.

When the other man learned about the incident, he decided to make the same effort. Then he rushed to sell pigs. In the dark, when it rained, 20 pigs were not sold. He went to a farmer's house to sleep.
The young woman said: it is inconvenient to have only one person at home.
Male: Please give me a pig.
Female: Okay, but there is only one bed at home.
Male: I am also sleeping in bed, and I have another pig.
Female: Agree.
In the middle of the night, I went to bed with you.
Male: give two pig.
Female Yun: the request cannot be moved.
Shao Yao, the man couldn't help it. He begged for a moment, and the female refused.
Male: Give it to both ends. Female consent.
When the male moved for seven times, the female asked why he did not move?
Male said: It's over ~~~ Female :......
After dawn, the male headed down to catch two pig to catch up ......
Harvard mentor comment: careful investment should be made based on the company's own scale to guard against capital chain breaks

When another man learned about the incident, he decided to work as he tried and learn the lesson. Then he first used a pig to change to a Viagra. after dawn, the man blew a whistle to catch 38 people (including 18 young women's families) pig went to the market ......
Harvard mentor comment: If enterprises get help from financial capital, their operating capabilities will multiply.

I know that this method is widely used, and Viagra is in short supply. I need two pigs and three pig for a Viagra.
Harvard mentor comment: this is inflation.

When the price of a pig rises to 16, the Harvard tutor commented: The man has entered the marginal cost, except
In addition to self-confidence and good future aspirations, the actual pig stream is already zero.
However, the number of male pigs is increasing, and the decision to sell viagra is to expand production capacity and launch a secondary Viagra. If you lack a pig, you can borrow it if you promise to stay in the female room for one night, after the success, I made up the pig, which greatly promoted Viagra's sales.
Harvard mentor comment: this is loans that allow enterprises to choose to borrow liquidity based on future earnings

Viagra is later in the store, even if you do not have a pig, as long as you promise to be able to stay in the female room for one night, you can borrow it first, and then pay for the pig.
Harvard mentor commented: This is financial innovation, which allows people to spend money in the future. You will not be able to spend any money when you get old.

As soon as the news came out, there were more and more pigs and male. Someone was looking for a Viagra store. This project was so good that we turned it into a quality fund to sell debt to external users. How can you share my benefits?
As a result, Viagra felt that the store was very good, so the company divided the pigs and male into three categories, one for the current pig and the other for the current pig loans, first, three types of debt are issued, which are completely out of stock. Everyone is active. They have bought coupons from Viagra stores. Viagra stores have a very good business, so they outsource their debt volume sales to another company. The company has also made a fortune, and the company is growing bigger and bigger, it can even be released based on the actual sales situation of Viagra, bringing huge cash gains to yourself and Viagra stores.
Harvard mentor commented: This is what professionals do. From physical operation to capital operation, the economy has entered a higher level. To prevent future losses to your debt volumes, the company decided to buy insurance for it, which makes it easier to sell the debt volumes, because once there is a problem with the debt volumes, it can also get compensation from insurance companies. Wow, bond companies sell this very well, and insurance companies also earn huge insurance revenues for no reason.
Harvard mentor commented: This is risk hedging and strategic alliances, which improve the anti-risk capability of enterprises and protect the interests of consumers.

There are too many pig men to change, and the long queue is waiting. The girl cannot afford it. She said that the old lady did not do it. I moved, and there were countless pig men with Viagra at that time.
Comment from Harvard tutor: This is an individual phenomenon. The normal fluctuations in the market do not affect the entire economy.

As a result, the girl was reluctant to move back. Some of the male who owe the pigs have no income, so they have to pay off their bills. As a result, a large number of debts cannot be exchanged for the current pig. The debt-related company saw 16 pig, which had to rise and declared a collapse.
Harvard tutor comment: this is a subprime mortgage crisis and will not affect the entire financial industry.

Where do you know that the debt-related companies still put the debt on insurance, the insurance company saw where it could afford it, so it also announced that it would collapse.
Harvard mentor commented: this is a financial crisis and will not affect the entire real economy.