Is Baidu site not the first? Must it be downgraded?

"The website is not the first, most of which is a manifestation of downgrading the website." This statement is often the first response to our SEO optimization on the website, if we really agree with such a statement, have we verified the correctness of this statement? Or do you have any ideas about the context in which this sentence is true? Take these two questions and take your website as an example to give you a simple analysis.

 

As shown in the figure, the website is not in the first place. Is my website downgraded? A strange result: Yes, but no. Yes, there are two words: SEO companies and SEO optimization, ranking down to 100, not indicating that there are 2 websites in weight, most of which are not ranked in keyword rankings.

 

Many people may be confused about downgrading or not downgrading. I don't know if you have followed my previous article, "is the website not in the first place mean downgrading?", I mentioned the analysis of website not in the first place, which provides two ideas:

1. Looking for authoritative industry platforms or SEO experts' opinions on this issue, I have mentioned ZAC's views on this issue:

From beginning to end, Baidu site does not necessarily place the home page on the first or first page. Although this is the case in most cases, no, it does not necessarily indicate a problem. Site my blog, the home page is not the first, I don't think there is any problem. A specific website may indicate a problem and cannot be generalized. For example, when will the homepage make 301? Maybe Baidu has a problem.

I also mentioned another friend, Mr. Tai Chi. The opinion on this issue is that the site is not at the top of the list, not a downgrading, but a high weight, I have also cited many examples of large websites to prove that it seems to be correct, but it is a bit extreme, from his point of view, we can see that the website is not in the first place, not necessarily downgrading.

Let's take a look at Baidu webmaster's website statement: The site syntax allows you to set the search range to implement more accurate search syntax, the number of results in these advanced syntaxes, like regular searches, is an estimate of the number of results, not an accurate number. To a certain extent, this indicates that the website is not in the first place and is not necessarily downgraded.

 

2. Identify as many possible causes as possible for verification. Generally, the reason why the site is not the first is:

A. The website server goes down, causing search engine spider crawlers to fail to crawl and temporarily delete page records. This is A "false K" phenomenon. Generally, the server can return quickly after recovery. Check the server logs and find that the server is not down. Eliminate this possibility.

B. Links to friendship are implicated. Baidu has said that there will be no "sit-in" penalties, but if a link website downgrades or unilaterally removes its link, then, the search engine will definitely reduce the weight of the website on the evaluation dimension of the link in terms of input and output. Check the size of the seven websites that have removed the links, and immediately delete these websites. (generally, we recommend that you record these websites that have deleted the links without notice to the blacklist ).

C. Excessive Website Optimization. For example, if the keyword density is too high, the search engine will take appropriate punishments for the homepage. This is a relatively poor case, I was denied due to the high density of the word "SEO. Another kind of over-optimization may be caused by the focus on the internal pages of the website. Some webpages have higher weights than those of the home page, so that the site is not the first.

It is also said that the website's external links are growing too fast, causing the website to be downgraded. This can be ruled out because my website has not been added to the external links for a long time. In addition, the external chain growth and volatility in the last thirty days are not large:

 

The above are the most likely reasons why the website is not the first on the homepage. There may be other reasons. Experienced friends in this field can exchange and discuss with each other.