Is the company a technician or a marketing person more important?

Many people say that Chinese companies do not pay attention to technical personnel, I also see a lot of case.
I have experienced some companies myself, and I can say with great certainty that companies are basically
Measure value through employee contribution, and then put it into return. Therefore, I often
Think of what the employee's greatest contribution to the company is.
Is it important to be a marketing person or a developer?
I finally figured out how to describe it today. For a company, employees have a firm
The biggest contribution is to create demand .

For many software companies, such as CRM companies. The first CRM is a
Threshold. When you have this CRM, the biggest contribution to the company is the sales staff.
is to see how many copies this salesperson can sell. A lot of customer information level is not high,
Not necessarily with CRM software, you need salespeople to create this requirement. When a list
When everyone goes to rob, they also need sales people to create this demand.
If a developer, change the previous CRM to SaaS, help the company to open up
A new direction, the developer's ability is great, he created this need
Please. For example, Kingdee, for Shaochun is certainly not going to do the Java server,
Honggang did a try, Shaochun see prospects, he gave Yuan many shares set up a new
Company. This is when developers create this demand.

So, because technology, or sales, can create demand. Create demand,
is one of the most useful contributions to the company [of course the creation of this demand must conform to the company
The basis and direction]

Of course, for an entrepreneur, he's thinking about more than just creating demand.
Create a process that is to consider creating demand and competitive to meet the needs of the entire
Process.
So for every market and developer, accomplishing the basic tasks is on the one hand, and the other
On the other hand can also think about how I give the company to create demand.