Is the ipad a dangerous self-redemption can make God face?

On the September 9 fall new product launch, Apple unveiled the commercial tablet "IPad Pro", a 12.9-inch, expensive, luxury tablet, as revealed by outsiders. Some foreign media pointed out that the device for the average consumer is not much value. The media also pointed out that Apple not only in the commercial market to introduce consumer meaningless office equipment, in the consumer market has not found a way to boost the market.

　　Apple's ipad is on shaky footing

Since entering this year, Apple's ipad has fallen into a downward path: first quarter, Apple's ipad shipments dropped to 12.6 million, down 22.9% from 16.4 million in the same period last year, and Apple's ipad shipments dropped to 10.9 million in the second quarter, Compared with 13.3 million in the same period last year, it fell 17.9%. Such a big drop is really worrying for Apple's ipad. So, what is the reason why the ipad has come to this point today?

1, Apple's innovative ability is constantly lost. In fact, whether it's an iphone or an ipad, it's just a continuation of the past, in other words, Cook has just been eating the strongholds that Steve Jobs left behind, but how many strongholds can cook for years?

2, oneself foot. Apple has had to emulate Samsung's big-screen smartphone to grab market share from Samsung, but Cook never imagined that his own iPhone6 and plus had become one of the ipad's killers. In the past, many users in the Apple ipad can play games, watching video, now to the IPhone6 and plus mobile phones can still achieve good results. At the same time, the new MacBook, which is capable of office functions and is able to achieve the ipad game, has added a knife to the ipad.

3, the invasion of foreign enemies. The immediate reason for the decline in Apple tablet sales is the invasion of Samsung, Microsoft, Huawei, Lenovo and other foreign enemies, especially Samsung, whose tablet sales are close to Apple, and the recent launch of the Samsung Galaxy Tab S2 has a bigger impact on the ipad. If the ipad does not work hard, I am afraid that the Android tablet will eventually.

4, in addition, the ipad price relative to the Android tablet price is too expensive, this is also a lot of tablet consumers consider important issues, some price sensitive users will not choose to buy ipad.

　　Samsung tablet poses a threat to ipad from the following three aspects

From the product innovation perspective, according to IFI Claims patents services in 2015 released 2014 patent ranking Top 50 list, you can see Samsung 4952 patents ranked second, and the 11-digit Apple Patent number is 2003, Samsung is more than an apple.

In contrast to product quality, Samsung's newest Galaxy Tab S2 Tablet has created a thin 5.6mm record that is thinner than Apple's September 10 ipad Mini4, and the ultimate ultra-thin tablet allows consumers to have a better grip and carry it more conveniently. At the same time, Samsung's Super AMOLED has a very wide color gamut and a 100 times-fold contrast to a typical tablet screen, showing more colors, richer and sharper colors, and a more appropriate display mode for applications such as movies, pictures, and reading. Quality has posed a serious threat to the ipad.

Finally, from the brand perspective, Apple and Samsung are ahead of the list of brands on China's tablet computer This August, and Samsung's brand focus is approaching the ipad, a dangerous signal for Apple. The brand's edge is probably the only bit of dignity that the ipad has, and if it is compromised by Samsung, then the ipad will be dangerous.

　　Can apple achieve self-redemption by targeting the corporate market?

In order to make up for the ipad's decline, Apple and IBM, Cisco and other companies have reached a strategic cooperation, through the enterprise software development and other cooperation, to promote the tablet, including Apple products in the enterprise market promotion. From the current tablet market, the entertainment tablet has begun to appear weak, but the more segmented business tablet, education tablet but the trend of growth, which is undoubtedly a new opportunity for the ipad. So can the ipad's foray into the corporate market save the current downturn?

First, Apple to push the commercial office tablet computer, in the enterprise market the first to face the opponent is the home brother--mac notebook. In the Enterprise office equipment market, Apple launched the 12.9-inch tablet "IPad Pro", will be formed with their own laptop computer around each other, fratricidal situation. In the end, it only increased tablet sales, weakening the sales of Mac notebooks.

Second, Apple does not have a leading edge in the enterprise technology market, the iOS system is designed for entertainment equipment development, its innate genes determine the difficulty of change, how to adapt to enterprise-class application is a problem. Competitors, including Microsoft, Google and Samsung, are also developing enterprise-friendly functional technologies that are aggressively pursuing application developers. Technology is critical to the ipad's foray into the enterprise market, and the enterprise-grade Apple tablet, which lacks this critical element, is hard to get.

Third, Apple has no accumulation of business users, there is no extensive sales network and channels, and Apple chose to cooperate with IBM to enter the enterprise market, also by Microsoft Surface blocking, ipad into the enterprise-class market in the early days to open the situation is not so easy.

Overall, the ipad is suffering the most serious crisis in history, is suffering from the Samsung tablet, especially the Galaxy Tab S2 Impact, and has been the trend of Samsung overtake, want to enter the enterprise market to achieve self-redemption, this road is not so smooth, really for the ipad Nieyibahan!

　　Liu Yan, Zen Road ponder Internet, public number: liukuang110

Is the ipad a dangerous self-redemption can make God face?