is the purchase link a straight path or a way of not returning?

We browse some webmaster-related sites, forums, often see the overwhelming link to buy and sell ads, now domestic link trading has been underground into the ground, linked to the sale of the market can be called an unprecedented prosperity. Including wheat bags, people's network and other well-known sites, many sites have in the purchase of links, in order to achieve a good promotion effect, at the same time there are many PR value, the weight of the site by selling a large number of links to gain revenue. Link buying and selling has spawned many intermediary companies, through their own channel relationships to win many large portals (such as well-known China, HC nets, etc.), and then sell to buyers at higher prices for profit.

In Black-and-white view, the link to buy and sell the market is showing the prosperity of today, the main reason is that many sites for the demand for the chain is very large, many hope to buy the chain through the way to quickly improve the site's search engine rankings. Because according to the search engine calculation method, the outer chain is regarded as one of the most important judgment factor. For a just starting site, a large number of the quality of the chain plays a decisive role, through natural methods to get outside the chain often need to spend a lot of energy, much time, compared to the purchase of the chain is undoubtedly more simple, fast, because so many stationmaster although knowingly purchase link this behavior needs to face certain risk, But still choose to get out of the chain in this way. Thus in the industry even has "small station by the chain, the stations rely on the chain," said.

Then buy the network link lie? Does this approach achieve the goal of improving search rankings is Straight path or not? The following is a Black-and-white view.

Advantages

So many webmaster, seoer in the knowledge of the risk of the case still choose to buy links to get outside the chain, the reason is no more than in the previous article mentioned in the purchase link this way has a fast, simple and great temptation. For Sseoer, in the process of search engine optimization often need to spend a great deal of energy, which requires seoer have a great deal of patience and high professional quality, whether it is the choice of key words mining, layout or regular update content is a huge effort to work hard, And it takes a long time to play an effect, and the purchase of links can be more easily and quickly meet customer requirements, "I died, which tube floods monstrous", with such a mentality they buy a large number of external links, so as to easily earn a pen. And for personal webmaster, the beginning of the station want to quickly get higher attention, the amount of traffic is not easy, and through the purchase of PR value, high weight of the site links can undoubtedly be faster to promote their own web site. Therefore, in their view, the purchase of links is really a straight path, can be said to be done overnight.

Disadvantages

Purchase links have thousands of advantages, but there is a problem that can not be ignored, that is, there is a great risk of this behavior. High-quality external links of course for the site in the search engine rankings play a pivotal role, through the link to buy and sell can also be faster to achieve results, but in this process often there are some risks that cannot be ignored. First of all, once the sale of the search engine to detect, then whether for buyers or sellers their site PR value, the weight is very likely to plunge. Furthermore, there are still many uncertainties in the transaction process, the price of the link is blurred, if careless, light is not up to the expected effect, heavy money two empty for the unscrupulous intermediary cheated. Thus Black-and-white view, whether to choose to buy outside the chain really need to be cautious, otherwise for the start of the difficult grassroots webmaster, this is likely to be a road of no return.

Finally, black and white want to say is that we do SEO to be good at positioning and analysis, different sites to develop different SEO programs, such as regular stations should be long-term goals as a guideline; the short-term profiteering industry, black Hat method is more applicable. This article from: The Electric Business Circle http://www.07695.com Reprint please indicate the source.