Key factors that affect keyword ranking

Keyword ranking is that we do a fundamental index of SEO, any conversion rate, fine-tuning, user experience of the operation are in the keyword ranking site has the flow of further operations, we do not seem to be ranked when the factors affecting the ranking of keywords is the most important thing? We know in SEO impact keyword ranking factor up to more than 200 items, but there will be a number of key factors directly affect our site keyword ranking, we have to do these factors to make our site more excellent.

I. Link voting factors

1. Outside the chain voting factor

Many people know that there is a vote outside the chain of factors, but did not really think how to use the outside the chain of voting factors, the principle of the external chain voting factors is very simple, the main point is that points to your site outside the chain more, your weight value is relatively high. But there are several aspects to the decision-making power of the outside chain voting factor:

(1) The weight value of the page outside the chain

The higher the weight value of the page we have outside the chain, the higher the weight we get in general.

(2) Weight export value

The weight of a page is exported, the proportion of the exported weights depends on the link distribution above the page, including the inner and outer chains on the page, which are inversely proportional, and the more the inner and outer chains on the page, the less the weight value is exported.

Look at the above two, we study the chain of votes to study the page weight value and export weight values of these two, the page weight value and the higher the weight of the export, we have the relative weight of the higher the value, conversely, we get the weight value will be lower, For example, when we find links, we should find some links between the number of small and the home chain is also less than the site, because the relative he gave you the weight value will be relatively high.

For example: On a page we do 1 external links to our URL to get the weight value will be greater than on the same page to do 5 of the chain point to the same domain to get the weight of the value, because there will be the loss of weight, our links do more of his value will be less, conversely do less value will be greater, So say a page we only suggest to do a link.

2. Internal chain voting factors

About the inner chain How should we grasp the number of the chain? We just need to see click on it, we see through the data we do in the chain there is no user clicks, if there are so these internal chain is the user needs, the key to the internal chain operation is to put the user most needed content in the most critical position, Our industry key words users need to dig out, and in the chain reflected on it.

Second, the content of quality factors

The content of our site to meet the needs of users this does not mean that our content quality is good, this is only the user thought of the content quality, not the search engine to think of content quality, user and search engine to think of content quality is different, search engine judged content quality has the following several key factors:

1. Browsing speed

Open speed is we have to ensure that the content of a page even if the user, users in need, if the page opening speed is rather slow, then the search engine will also think that the quality of the content is not good.

2. Content Display Location

For example, our content is very good users need to see, but our display location is not right, such as our content at the bottom, the user opened the future can not see, the same will be the search engine that the quality is not good.

3. Page Complete information

Some forums are such a phenomenon, content in a state of the public, the general user can not see the complete content, so will be the search engine that the quality of the content is not good.

4. Richness of page elements

In the same industry, we and peers of the text content is almost the same, but the content of the peer is a picture or even video, and our content is only text, then the search engine will think that our quality of content is inferior to peers.

The scarcity of content and timeliness

1. Added value and degree of scarcity of content

Mainly is our content can give the user on the basis of original value to satisfy the user's recessive demand to provide the user more value, the degree of scarcity is better understood, is that our content in the industry is not the people I have a state, users can only come to our site to find this content, and other places do not have the same content.

2. Timeliness of content

Including public topics, news and cost-effective three aspects, such as our collection of a time-sensitive news to the forum, his collection speed will be faster than other content.

The price/performance of content refers to the degree to which users get content, generally speaking, the content of the public topic is more cost-effective than the content of the news, because the public topic of time is very long, and news content of the contents of the time will be relatively short, because the news is easy to cool down.

Graphics and text is more cost-effective than the article, the video price is greater than the text, there are comments and interactive content is greater than the content of these elements.

Summary: Before we do keyword ranking, we want to understand in search engine influence keyword ranking of several important factors are, such as the site (http://www.51shiyanji.net) began to care about these factors, for these factors we have to seriously put every detail well, This will be more conducive to our future ranking of key words of the rise and stability.