Key words and strategies for website optimization

First, determine the core keywords of the website, understand what the website is discussing, and then sort the key words or short sentences around the core keywords. For enterprises or sellers, the core keywords are the scope of their products, such as product names, company names, or brand names, for example, for a foreign trade clothing website, the keyword of this website can be garments factories or garments manufacturers. In summary, the keywords can be selected from these aspects.

1. Select keywords based on customer needs

When starting to optimize a website, what keywords should potential customers use to search for this product? This can be learned from friends or people around you. And then decide.

2. Expand potential keywords into a series of phrases

Based on the existing keywords, a series of related keywords are expanded. For example: Keywords & rarr; keyword ranking & rarr; keyword optimization & rarr; keyword natural ranking. Generally, the best keywords are those that are not widely abused and many people search for them.

3. Sort and combine keywords

We can split and combine a keyword. In this way, the word order in the phrase is changed to create different word combinations. For example, the word natural ranking can be split into keyword ranking or natural ranking.

4. It is best not to use too many keywords.

If you are engaged in the cosmetics industry, choosing "cosmetics" as your core keyword is not only too broad, but may not help attract target customers. In fact, many customers tend to search for information (such as Mary Kay cosmetics) using specific words and combinations to find the desired information accurately ), and too many keywords will give you more competitive in optimization, and it is difficult to win in so many websites.

5. Use your own brand as a keyword

For some well-known enterprises, you can use your company name or product brand name in the keyword. If you are an ordinary company, you can also use it as a promotional brand.

6. Understand the keywords of competitors

You can get to know the keywords of competitors on the website and think of phrases that you may miss. Searching for other people's keywords is just to supplement the keywords you have selected. But never copy.