Keyword is connected to the site-search engine-users of the bridge

Hello, everyone! We met again, Poxios in a "How to improve the site search engine ranking the secret of the internal strength of the first--the connotation of the site and you share how from 1 site content quality, 2" website access speed, 3 site depth, 4 site classification organizational structure, 5 Web site Auxiliary reading system, 6) Reasonable layout and details of the site to grasp, 7 advertising interference degree, seven major aspects to build a more user-friendly, more conducive to the search engine included good site. This is the first thing we need to do in the interior construction, and next we should consider how to get more users who need our website services or products to find us. Undoubtedly, the key word is that we open "through the Search Engine Bridge link user" key to the gate;

　　Why is the key word

In order to better understand the important role played by the key in this midst, Poxios helps people digest better by modeling search behavior. There are three objects: users, websites, and search engines, and our goal is to connect specific users to the corresponding sites, so how does a search engine do that? First, users and search engines interact, users enter the key words to understand the information, and the second step, the search engine to understand these keyword sentences; The third step, the search engine to its own database and the key words and expressions related to all the included sites, and then according to the weight and keyword relevance in order to show the user in sequence; the fourth step, the user chooses the appropriate website enterprising obtains the information which needs. In fact, in this ideal user-website Association process, there is another layer of more important steps implied: that is, search engines in advance of the relevant sites, and through the site to provide the keywords to understand the content of the site specifically provided. When a search engine collects a website, it will pay extra attention to meta information, especially keyword information. Take him as an important fulcrum to identify the content of the website, through the comprehensive application of various artificial intelligence methods, such as the frequency of the keywords appearing, the probability of the related keywords appearing, and so on to determine what information the website provides in the end.

From the above model analysis we do not look ugly, the keyword is search engine discovery classification and display to users of all relevant sites at the core. It is a serial user--search engine--the core clue of the website. To make this core clue play the most important role in tandem, we must ensure that a (website) =b (search engine) at the same time B (search engine) =c (users), so as to get a (website) =c (user). If one of the above two equations fails, then the entire result a (website) =c (user) will not be established. And between these two equations, we have the ability to control and make a positive impact is only the equation 1:a (website) =b (search engine), so that the search engine easily understand our site, tell it our target customers are who.

So how do you tell the search engine who is the target of our site?

　Select keywords

First of all, we have to find out who the target customers of the site are. Have done market research must know that a website or provide products or provide services, it is always necessary to have their own core competitiveness. So if you want to describe highly concentrated customers who enjoy this core competency, that's the keyword of the site's products and services. There can be a lot of keywords related to the core, so how exactly should we choose the right keyword? It is necessary to consider the cost of promoting the keyword and the profit output. It's definitely not a matter of casually picking one of the hottest words. The appropriate choice of the most cost-effective keyword, this is undoubtedly the biggest challenge for each webmaster.

　Hot keywords are not necessarily the best

The most lazy way is to pick up a keyword to use. I started in the Persian novel when the network did not pay attention to this piece, the key word on the most common, high-frequency search of the "novel", "Network novel", "romantic novels." But the same applies to the days of the diligent, the search engine will be paid to ignore those who do not want to pay the person. For more than half a year, the Persian novel network has not been any improvement, from the search engine to come over the number of users is very small.

With the passage of time, the author began to pay attention to the choice of key words. Through research, the author found that "novel", "romantic novels" These several key words are very hot. Baidu Index on the search for the keyword "novel" The number of daily inquiries for more than 100,000 people, and "romantic novels" daily query number of 30,000 people around, are very popular. But the key is, with Baidu a check "novel", about to find more than 100,000,000 related results, and "romance" is more than 100,000,000. So many competitors, how do I do the keyword AH? No wonder there has been no improvement. So I changed the strategy, considering the novel, romantic novels too broad, not targeted, but also considering the popularity and competition, must change. To think about it, the general reader in the site to see some novels, literature is certainly have a specific want to see the bibliography on the search engine to search. No one would say, I want to read a novel, casually find a website to see it? So, give up the "novel" and Other generic keywords, select a specific bibliography into the Persian novel network keyword strategy. Through the comparison of the last choice of the "Yellow Emperor Nei Jing" This book, the Yellow Emperor in the key word in the Baidu index is not on the front, a day only a mere 1500 people. But if we can get this keyword right, we can face the users who want to read the book. And these users are usually loyal readers, because they need this.

　Derivation of key words

"Huangdi Nei Jing" is the key word, but it is not enough. If we from the user point of view, you can enter the "Yellow Emperor inside the full text" or "Yellow emperor inside how to understand" and so many other derivative of the keyword. This is called doing fine doing through the professional. The industry's long tail keyword is also one of the special extension. In general, such a keyword will also have a certain amount of search although not compared to the core keywords but the audience target group is also very accurate, high conversion rate. So we have to consider some other derivative of "Huangdi's inner Sutra". Through the Baidu Index we got the following choices: Yellow Emperor within the vernacular, the Yellow Emperor within the original, the Yellow Emperor inside the video, the Yellow Emperor within the use of the manual, the Yellow Emperor within the download, the Yellow Emperor inside the question, Quilimin Huangdi internal classics, the Yellow Emperor inside the lecture. After analysis, the Yellow Emperor within the video, and the Yellow Emperor inside the lecture although also the extension but and the Persian novel network to provide literature works, the content of the novel is irrelevant, so not to adopt. Then look at the Yellow Emperor in the vernacular and the Yellow Emperor inside through the original text, and so on, relatively close and more accurate. Again through the Baidu Index query, we chose the highest ranking of the Yellow Emperor in the vernacular, the Yellow emperor inside the original.

So what do we need to put on the next pages? To tell the search engine the Persian novel Web provides "The Yellow Emperor Nei Jing" a book information we first must put on the homepage. The Yellow Emperor within the sutra, the Yellow Emperor within the vernacular, the Yellow Emperor within the original three key to the home page. But this is not enough, we are also in the Yellow Emperor inside the book introduction also and book directory also add this keyword, emphasized to tell the search engine: You look at the page (http://www.bsxsw.com/bschapter/8.html) is the Yellow Emperor within the bibliography content, If a user wants to read this book next time, please tell the user the page URL.

Through this optimization of market research, the initiative to subdivide customers to ultimately pinpoint customer practices can greatly improve the user hit rate. Let the limited input bring the biggest return.

　Keyword Tool

Now we probably know how to choose a keyword strategy, which you might ask. So how am I supposed to do that? What are some of the tools that can help you make critical choices quickly and effectively? Don't worry, Poxios will find out for you right away.

　Baidu Index

In today's search engine industry, Baidu this behemoth to provide us with a search for users and query the frequency of the tool-Baidu index. The Baidu index may be the most familiar one. Baidu index can also be compared to search, data accumulation retrieval and combination of search to get multiple keywords comprehensive data and charts. We can query the top three keywords at the same time, three key related search frequencies will be shown in the form of curves. Even better, we have to learn to tap the derivation of the keyword, you can refer to the relevant Search word section of the tool to see what other similar key, search frequency and so on. Effective use of these open tools can make our keyword selection decision more wise and correct.

　Google Trends

Google certainly also provides this query, Google Trend tool. Also allows us to see the vast number of users on the keyword query frequency of important information. The combination of this tool can also contribute to our decision making.

　　Verify keyword Effects

After making a series of efforts, we need to learn to wait patiently. First-class, each big search engine slowly will our keyword digest the key word and our website Association, second, search engine slowly will our website in the corresponding keyword field ranking slowly ascend. When both are done, our site begins to appear frequently in the first few pages of the user's search results.

This article finally, or to the vast number of hard work for the webmaster to take Poxios most sincere blessings. In the slow waiting, we hone our temper, in the slow waiting, we gradually grow; in the slow waiting, our site's search engine rankings promoted!!!

This article by the Persian Novel Network (www.bsxsw.com) Webmaster Poxios Original, if need to reprint please be sure to retain this reference.